Google
Clutch
G2Lodging Destination Company Lifts Conversions by 9x
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772%
Increase in conversions
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622%
Increase in organic conversions
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259%
Increase in site traffic
About Blue Hills Ranch
Blue Hills Ranch is an agricultural operation and luxury lodging destination focused on highly sustainable ranching and advanced livestock management. With a commitment to quality and strict environmental stewardship, they produce premium grass-fed beef and diverse agricultural products for discerning regional markets. Beyond their core agricultural operations, they offer unique, high-end resort-style accommodations that allow guests to fully immerse themselves in the authentic ranching lifestyle. Their beautifully appointed cabins and highly engaging outdoor activities provide a nature-focused retreat for families and corporate groups seeking a luxurious rustic experience.
Challenge
SmartSites helped Blue Hills Ranch attract significantly more high-value visitors by meticulously refining their core SEO components across all their critical accommodation and outdoor activity pages. Their primary objective was to increase their organic presence for this highly specific type of luxury experience, and to generate solid, consistent lead flow through targeted PPC campaigns so they would not have to rely solely on social media and word-of-mouth referrals. They faced stiff competition from various complementary companies offering similar outdoor and resort-style experiences, though it was crucial to note that no hunting is permitted on their property. SmartSites built a customized digital campaign to effectively turn these unique market obstacles into substantial booking growth opportunities.
How we helped Blue Hills Ranch.
SmartSites Boosts Booking Interest for Lodging & Experience Destinations with SEO
SmartSites helped Blue Hills Ranch attract more visitors by refining core SEO components across accommodation and activity pages.
- Identified missing metadata across lodging, ranch experience, and animal-encounter pages.
- Developed structured SEO requirements tailored to hospitality and attraction categories.
- Audited template behavior to ensure accurate SEO rendering.
- Documented optimization fields requiring location- and experience-specific details.
Nationwide
Best animal encounters in Texas
Top giraffe hotels in Texas
Illustrative preview. A representative example, not a live search result.
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259%
Increase in site traffic
-
772%
Increase in conversions
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219%
Increase in organic site traffic
-
622%
Increase in organic conversions
Marketing that brings in more guests.
We’ll find where your next guests are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the guests you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your hotel together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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