Home Improvement Company Triples Conversions
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213%
Increase in conversions
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75%
Increase in conversion rate
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65%
Increase in organic conversions
About WeatherSeal Home Services
WeatherSeal Home Services is an exterior home improvement contractor specializing in windows, doors, siding, roofing, and insulation. They serve homeowners looking to upgrade the comfort, energy efficiency, and curb appeal of their properties through quality materials and professional installation. Their work spans full renovations, targeted replacements, and weatherization improvements designed to protect homes against the elements while increasing long-term value.
Challenge
WeatherSeal Home Services wanted to drive more project inquiries for exterior home improvements, including windows, doors, siding, roofing, and insulation. Operating in a competitive home services market with established players like The Third Estimate, they needed a marketing approach that could differentiate their craftsmanship and reach homeowners actively planning renovation projects. The challenge was generating qualified leads at a sustainable cost per acquisition while showcasing the breadth of their service offerings. SmartSites engineered a targeted local strategy focused on high-intent renovation searches and homeowner project planning behavior.
How we helped WeatherSeal Home Services.
SmartSites boosts service demand for exterior home improvement companies
SmartSites helped WeatherSeal Home Solutions attract more homeowners by refining service content and improving website technical health.
- Updated metadata for window, door, siding, roofing, and insulation service pages.
- Fixed audit-identified crawl issues, layout inconsistencies, and mobile responsiveness gaps.
- Strengthened internal linking to highlight key services and regional coverage.
- Delivered ongoing SEO updates summarizing ranking improvements and high-intent search gains.
WeatherSeal Home Services
Best siding contractors near me
Top rated roofing companies
Illustrative preview. A representative example, not a live search result.
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38%
Increase in site traffic
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213%
Increase in conversions
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65%
Increase in organic conversions
SmartSites boosts lead flow for home improvement & exterior renovation companies
SmartSites helped WeatherSeal Home Services attract more project inquiries by optimizing renovation-focused campaigns and improving visibility for exterior home services.
- Built ad groups for windows, doors, siding, and exterior protection services.
- Strengthened keyword targeting across renovation, replacement, and home upgrade terms.
- Enhanced ad messaging emphasizing durability, energy savings, and craftsmanship.
- Improved reach among homeowners planning exterior upgrades.
Sample ad. A representative example, not a live ad from the campaign.
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36%
Improved cost per lead
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75%
Increase in conversion rate
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your roofing company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Chris Pregi
“Tori is a super hard worker and has always been super communicative with us about any questions we had!”
