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G2Water Heater Installer Boosts Lead Volume by 199%
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199%
Increase in leads
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25%
Increase in conversion rate
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50%
Improved cost per lead
“They made a new website for us that has been absolutely great.”
About Water Heaters Now
Water Heaters Now is a water heater replacement and installation company in the Twin Cities. Unlike general plumbing services, they focus solely on water heaters, ensuring expert level knowledge, fast service, and premium quality equipment. They have replaced thousands of units, making them one of the largest installers of professional grade water heaters in the Midwest. Customers rely on them for same day service, high efficiency models, and worry free installations backed by industry best warranties. The team brings more than 40 years of experience in the Home Services and Plumbers sector. They are widely known for their same day installation, hassle free quotes, and a strict no surprises policy.
Challenge
Operating in the competitive Home Services and Plumbers market, Water Heaters Now struggled to maximize their digital marketing potential. Their online visibility was lacking, and their ad spend was not delivering strong returns. Competitors with broader service offerings dominated local search results, making it difficult for a specialized business to stand out. They needed a robust SEO and PPC strategy that increased conversions while significantly lowering acquisition costs. Their primary objective was to increase high quality lead generation. Seasonal demand patterns, spanning from the winter holidays through tax season and late summer, required a highly flexible campaign strategy. SmartSites brought deep industry knowledge and a performance first methodology to revitalize their digital presence.
How we helped Water Heaters Now.
SmartSites strengthens authority for water heater installation services
SmartSites helped Water Heaters Now build organic visibility to capture homeowners researching replacements.
- Water heater buying guide and model comparison content
- Energy efficiency education and savings calculator
- Maintenance and longevity guide content
- Service area neighborhood-specific pages
Water Heaters Now
Best water heater installers
Water heater repair near me
Illustrative preview. A representative example, not a live search result.
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25%
Increase in conversion rate
SmartSites improves service bookings for water heater installation & replacement companies
SmartSites helped Water Heaters Now attract more emergency and scheduled service requests by optimizing location-based campaigns and improving visibility for water heater services.
- Built ad groups for water heater installation, tankless systems, and emergency replacement.
- Strengthened keyword targeting across repair, installation, and home service searches.
- Enhanced ad messaging emphasizing same-day service, expertise, and reliability.
- Improved visibility among homeowners needing urgent replacement.
Sample ad. A representative example, not a live ad from the campaign.
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50%
Improved cost per lead
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199%
Increase in leads
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34%
Increase in conversion rate
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your plumbing company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Nate Nybo
“Ashley Yaggie and team is the best when it comes to handling our ads and seo work. They made a new website for us that has been absolutely great.”
