Fence Installation Company Grows Lead Volume by 24x
-
2,260%
Increase in Leads
-
45%
Increase in conversions
-
79%
Improved Cost Per Lead
About Virtue Fence
Virtue Fence is a contractor in the Home Services and Construction sector, specializing in high-quality residential fence installations for homeowners within a 20-mile radius of their shop. Founded in 2015, the company has built over a decade of expertise catering to upper-middle-class families, particularly those with children, pets, and pools. They are known for their transparent, all-inclusive pricing and commitment to using premium products backed by real manufacturer warranties. Their dedicated approach ensures every project is completed with quality craftsmanship and reliable service.
Challenge
Operating in the competitive Home Services and Construction market, Virtue Fence needed to significantly enhance their digital footprint. SmartSites helped them attract more local homeowners by optimizing service-based campaigns and dramatically improving their search visibility for professional fence installation. Their primary objective was to secure better organic search rankings, resulting in a higher volume of leads and actionable web traffic. Facing stiff competition from other local fencing groups and dealing with distinct seasonal demand patterns, where lead flow fluctuates with the temperature, required a highly flexible and adaptive campaign strategy. SmartSites brought deep industry knowledge to drive consistent growth.
How we helped Virtue Fence.
SmartSites builds a lead-focused website for a fence company
A custom WordPress website for Virtue Fence, a Wharton, New Jersey residential fence installer, built to showcase its vinyl, wood, aluminum and Trex fencing.
- Design & UX: A clean, minimal blue and white design puts the company’s fencing options front and center.
- Platform & functionality: WordPress lets the site grow to hundreds of pages and supports multiple user accounts as the team expands.
- Conversion flow: Calls to action, live chat and a consultation request page give homeowners several ways to start a project.
SmartSites increases project inquiries for fencing contractors
SmartSites helped Virtue Fence generate more homeowner leads by refining service content and improving technical SEO fundamentals.
- Updated metadata across vinyl, aluminum, chain-link, and wood fencing pages.
- Fixed layout inconsistencies, crawl errors, and mobile UI issues identified in audits.
- Improved internal linking between fence styles, installation services, and gallery sections.
- Delivered ongoing SEO updates with insights into fence installation search trends.
Virtue Fence
Best fence installers near me
Top rated fence contractors
Illustrative preview. A representative example, not a live search result.
-
151%
Increase in site traffic
-
45%
Increase in conversions
SmartSites boosts project inquiries for fence installation & outdoor home improvement companies
SmartSites helped Virtue Fence attract more homeowners by optimizing service-based campaigns and improving visibility for fence installation.
- Built ad groups for wood, vinyl, aluminum, and privacy fence installations.
- Strengthened keyword targeting across fence contractor and outdoor improvement terms.
- Enhanced ad messaging emphasizing quality, durability, and curb appeal.
- Improved reach among homeowners upgrading outdoor spaces.
Sample ad. A representative example, not a live ad from the campaign.
-
79%
Improved Cost Per Lead
-
2,260%
Increase in Leads
-
62%
Increase in Conversion Rate
-
5%
Increase in CTR
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
