About The Pinnacle Companies

The Pinnacle Companies is a firm operating in the Home Services and Home Builder industry, specializing in luxury builds, custom homes, high end renovations, and mountain properties. They are known for their luxury construction, architectural design, and attention to detail. Operating across multiple specialized divisions, they provide a comprehensive, white glove service that guides clients from initial architectural design through to the final execution of their dream mountain estates.

Challenge

Operating in the high stakes Home Services and Home Builder market, The Pinnacle Companies needed to attract more custom home inquiries by optimizing their project focused digital campaigns and significantly improving their search visibility for luxury mountain home construction. Their primary objective was to increase high quality, high net worth lead generation for their bespoke building services. The challenge lay in targeting a very specific, affluent demographic while effectively showcasing their extensive portfolio of luxury builds. Generating qualified leads at an efficient cost was essential to sustaining their premium brand positioning and driving continued growth. SmartSites developed a highly visual, targeted strategy tailored to their exclusive market dynamics.

How we helped The Pinnacle Companies.

PPC

SmartSites increases project inquiries for luxury home builders & mountain home specialists

SmartSites helped Pinnacle Mountain Homes attract more custom home inquiries by optimizing project-focused campaigns and improving visibility for luxury mountain home construction.

  • Built ad groups for luxury builds, custom homes, renovations, and mountain properties.
  • Strengthened keyword targeting across home building, luxury construction, and architectural terms.
  • Enhanced ad messaging emphasizing craftsmanship, design excellence, and premium living.
  • Improved visibility among high-net-worth buyers planning custom builds.

Sample ad. A representative example, not a live ad from the campaign.

  • 25% Improved cost per lead
  • 23% Increase in leads
  • 193% Increase in conversion rate
These efforts helped Pinnacle Mountain Homes increase luxury build consultations.

Marketing that brings in more clients.

We’ll find where your next clients are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the clients you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • G2 Leader, PPC Services, Fall 2026
  • The Manifest Top SEM Company
  • Clutch Top Programmatic Company 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Connor O’Hanlon Ashley Ismailovski Samantha Baloun

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