San Diego Plumber Grows Google Business Profile Views by 468%
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468%
Increase in Google Business Profile views
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40%
Increase in Leads
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27%
Increase in Google Business Profile calls
“SmartSites has really done wonders for our company.”
About Sunset Cliffs Plumbing
Sunset Cliffs Plumbing is a family-owned, full-service plumbing company based on Voltaire Street in the Point Loma area of San Diego, California. Founded by John, a native San Diegan with more than 30 years of plumbing experience, the licensed C-36 contractor serves homeowners and commercial property owners across San Diego County, from Ocean Beach and Pacific Beach to La Jolla, Del Mar, and Coronado. Services include drain cleaning, leak and slab leak detection and repair, water heater and tankless water heater service, pipe and sewer line replacement, sewer camera inspection, fixture and appliance installation, and commercial new construction and repipes. The company emphasizes same-day service, transparent pricing, and diagnosing root causes, and offers a membership program with priority scheduling.
Challenge
Sunset Cliffs Plumbing competes with dozens of plumbing companies across San Diego's coastal neighborhoods, and it needed more calls and booked jobs from people searching for a plumber in the moment. The company came to SmartSites with a clear goal, more leads and more phone calls, but its Google Business Profile drew little traffic, its location pages lacked optimized titles and headings, and the site carried outdated coastal-only and 24/7 messaging that no longer matched how the business operated. Paid search also needed proper lead tracking to show which clicks became customers. SmartSites set out to clean up and strengthen the site, grow the company's local map presence, and scale paid search traffic with clear conversion tracking.
How we helped Sunset Cliffs Plumbing.
SmartSites grows local map visibility for residential & commercial plumbers
SmartSites helped Sunset Cliffs Plumbing show up for more San Diego homeowners searching for a plumber nearby.
- Location Page Optimization: Updated titles, meta descriptions, and H1s across neighborhood pages and set up redirects for new location URLs.
- Content & FAQs: Rewrote page copy, created FAQs, and implemented monthly content.
- Map Listings: Verified and optimized the Bing Maps listing and corrected service hours across the site.
- Conversion Cleanup: Added pop-up lead capture for website coupons, updated contact forms with trackable phone numbers, and removed outdated 24/7 messaging.
Sunset Cliffs Plumbing
Best plumbers near me
Top rated plumbers in San Diego
Illustrative preview. A representative example, not a live search result.
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468%
Increase in Google Business Profile views
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373%
Increase in website visits from Google Business Profile
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136%
Increase in direction requests
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27%
Increase in Google Business Profile calls
SmartSites scales paid search traffic for local plumbing companies
SmartSites helped Sunset Cliffs Plumbing reach far more San Diego residents searching for same-day plumbing help.
- Lead Tracking: Set up Google Ads conversion tracking for calls and form submissions.
- Call Attribution: Acquired trackable phone numbers so paid calls can be measured against spend.
- Landing Experience: Supported the paid campaigns with coupon lead-capture modals and refreshed homepage headers.
Sample ad. A representative example, not a live ad from the campaign.
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40%
Increase in Leads
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388%
Increase in Paid Clicks
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your plumbing company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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“Emily Noble has been such an asset to our company since we brought on SmartSites to help with our marketing! She is thoughtful and responsive and has really done wonders for our company. We can't recommend her enough!”
