South Jersey Electrician Doubles Google Business Profile Views
-
71%
Increase in Google Business Profile calls
-
60%
Increase in website visits from Google Business Profile
-
106%
Increase in Google Business Profile views
About Spotlight Energy Solutions
Spotlight Energy Solutions is an electrical contractor and energy services company based in Audubon, New Jersey, serving South Jersey, including Haddon Heights and the surrounding communities, as well as Southeastern Pennsylvania. Redefining power since 1987, the company handles residential and commercial electrical work such as panel upgrades, circuit breakers, wiring and rewiring, lighting, surge protection, generators, pool electrical, and emergency repairs, and it installs EV chargers for homes and businesses along with solar and battery storage systems. The team reports more than 35,000 electrical jobs completed, 3,000+ EV chargers installed, 15+ years of solar experience, and more than 600 five-star reviews online, and it introduces every team member by name on its site.
Challenge
Spotlight Energy Solutions had decades of history and a strong reputation, but new leadership wanted faster growth and a way into surrounding markets. The company's previous agency had been hard to communicate with, and its main objective was simple: more lead flow, more calls, and more booked jobs for high-value work such as EV charger installation and electrical panel upgrades. Electrical and EV charging searches in South Jersey are crowded with contractors bidding on the same terms, so the company needed a website and local presence that could rank on their own. SmartSites set out to rebuild the website, put proper tracking in place, and grow local visibility across the company's priority counties and cities.
How we helped Spotlight Energy Solutions.
SmartSites builds a modern, EV-forward website for electrical contractors
SmartSites designed and built a new website for Spotlight Energy Solutions that showcases EV charging, solar, and everyday electrical work for South Jersey homeowners and businesses.
- Design & UX: Opened with a full-width photo of a family at a home EV charger, a bold Redefining Power Since 1987 headline, and a yellow Connect With Our Team button.
- Service architecture: Organized dozens of electrical services, from panel upgrades and rewiring to generators and pool electrical, alongside residential and commercial EV charging, solar, and battery storage.
- Trust signals: Added a stats bar with 35k+ electrical jobs, 3,000+ EV chargers installed, and 600+ five-star reviews, plus a reviews page, team bios, and an install gallery.
- Local reach & conversion: Built Areas We Serve and Products pages, with the phone number in the header and contact calls to action for South Jersey and Southeastern Pennsylvania customers.
SmartSites grows local visibility for electricians & EV charger installers
SmartSites helped Spotlight Energy Solutions build a stronger local search presence in South Jersey around a new website.
- New Website: Migrated, coded, and launched a new website in July 2026, with form testing, SMTP email integration, and a site backup in place.
- On-Page Optimization: Wrote and coded new titles, H1s, and meta descriptions across the site and drafted sample content for review.
- Tracking Foundation: Set up GA4, Google Search Console, Bing Webmaster Tools, trackable phone numbers, and a Looker Studio marketing report.
- Location Strategy: Mapped out location pages for EV charger installation and panel upgrades across priority South Jersey counties and cities, with the homepage positioned for Southeastern Pennsylvania and Delaware as well.
Spotlight Energy Solutions
Best electricians near me
Top electricians in Haddonfield
Illustrative preview. A representative example, not a live search result.
-
71%
Increase in Google Business Profile calls
-
60%
Increase in website visits from Google Business Profile
-
106%
Increase in Google Business Profile views
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your electrical company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
