About Solar Guides

Solar Guides is a solar installation provider operating actively within the Home Services and Solar industry. The company brings deep technical expertise and highly specialized renewable energy solutions to serve residential clients in this rapidly growing field. They are dedicated to helping homeowners transition to clean energy seamlessly while maximizing their energy savings and reducing their carbon footprint. Through meticulous planning and professional installation services, they ensure that every solar system operates at peak efficiency for decades to come.

Challenge

SmartSites helped Solar Guides attract a significantly higher number of homeowners by expertly optimizing high intent solar campaigns and drastically improving visibility for their clean energy solutions. Operating within the competitive Home Services and Solar sector, their primary objective was to substantially lower their cost per lead while simultaneously driving more closed sales. They needed a strategy that could efficiently capture the attention of environmentally conscious consumers actively looking for solar options. SmartSites implemented a targeted, data driven approach that optimized ad spend and maximized their overall return on investment.

How we helped Solar Guides.

PPC

SmartSites boosts lead volume for solar panel installation & clean energy providers

SmartSites helped Solar Guides attract more homeowners by optimizing solar-intent campaigns and improving visibility for clean energy solutions.

  • Built ad groups for solar installation, panel systems, financing, and home energy savings.
  • Strengthened keyword targeting across solar, renewable energy, and installation-related searches.
  • Enhanced ad messaging emphasizing long-term savings and sustainability.
  • Improved reach among homeowners researching solar options.

Sample ad. A representative example, not a live ad from the campaign.

  • 75% Improved Cost Per Lead
  • 400% Increase in Leads
  • 468% Increase in Conversion Rate
These efforts helped Solar Guides increase qualified solar inquiries.

Marketing that brings in more customers.

Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

Schedule a meeting to:

  • Define your growth goals, customer needs, and competitive landscape.
  • Uncover opportunities to attract more customers and increase conversions.
  • Map out a results-driven strategy to elevate your online presence and maximize ROI.
  • G2 Leader, PPC Services, Fall 2026
  • The Manifest Top SEM Company
  • Clutch Top Programmatic Company 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Anita Kostadinov Richard Yenicag Matthew Prepis

Let’s grow your business together.

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Solar Guides

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PV SwensonPV Swenson

“Used them for a short burst marketing campaign. Great service and expert advice on our Google ads endeavor.”