Architectural Fountain Company Drives Lead Volume by 10x
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871%
Increase in leads
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225%
Increase in organic conversions
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726%
Increase in conversion rate
“Excellent team, especially Connor and Francis. Cannot recommend enough!”
About Roman Fountains
Roman Fountains is a fountain systems provider. Founded in 1960, the company brings 66 years of industry expertise and a commitment to client success. Within the Home Services Pool Contractors industry, they design and manufacture advanced architectural water features for commercial and high end residential projects. Their engineering excellence and innovative system designs ensure the creation of reliable, and sustainable fountain installations that serve as captivating focal points in any landscape.
Challenge
SmartSites helped Roman Fountains attract more B2B buyers by optimizing product-line campaigns and improving visibility for fountain system components. Their primary objective was to increase lead generation. In the specialized Home Services Pool Contractors sector, reaching landscape architects and commercial developers is crucial. They required a targeted B2B search strategy to highlight their technical expertise and effectively connect with professionals planning large scale architectural water feature projects.
How we helped Roman Fountains.
SmartSites strengthens online presence for water feature & fountain equipment suppliers
SmartSites helped Roman Fountains generate more high-intent inquiries by improving product content and technical SEO.
- Executed audit-driven fixes addressing crawlability, layout issues, and structural inconsistencies.
- Updated metadata across fountains, pump systems, and commercial water feature products.
- Improved clarity within technical product descriptions and spec pages.
- Delivered recurring SEO updates summarizing improvements.
Nationwide
Top fountain manufacturers
Commercial fountain pump systems
Illustrative preview. A representative example, not a live search result.
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25%
Increase in conversions
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225%
Increase in organic conversions
SmartSites boosts inquiries for architectural fountain systems & water-feature manufacturers
SmartSites helped Roman Fountains attract more B2B buyers by optimizing product-line campaigns and improving visibility for fountain system components.
- Built ad groups for fountain systems, pump components, lighting, and architectural water features.
- Strengthened keyword targeting across B2B fountain installation and commercial design terms.
- Enhanced ad messaging emphasizing engineering quality, durability, and customization.
- Improved reach among architects, contractors, and property developers.
Sample ad. A representative example, not a live ad from the campaign.
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69%
Improved cost per lead
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871%
Increase in leads
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726%
Increase in conversion rate
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4%
Increase in CTR
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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“Excellent team, especially Connor and Francis. Cannot recommend enough!”
