Granite Countertop Company Drives Lead Volume by 10x
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950%
Increase in Leads
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393%
Increase in Conversion Rate
-
77%
Improved Cost Per Lead
About Quality Granite and Stoneworks
Quality Granite and Stoneworks is a fabrication and installation company operating in the Home Services and Masonry industry. They specialize in crafting custom countertops, elegant bathroom vanities, and bespoke stonework for high end home remodeling projects. Working with materials including premium granite, quartz, and marble, they are dedicated to delivering precise installations and quality craftsmanship. Their commitment to precision and customer satisfaction ensures that every stone project beautifully elevates the aesthetic and value of their clients' homes.
Challenge
In the highly competitive Home Services and Masonry market, Quality Granite and Stoneworks needed to attract more local homeowners by optimizing their project focused digital campaigns and significantly improving search visibility for their premium stone fabrication services. Their primary objective was to increase high quality lead generation for lucrative kitchen and bath remodeling projects. They faced stiff competition from aggressive local players, including Granite Depot, making it crucial to effectively highlight their craftsmanship and material selection. Generating qualified leads at an efficient cost was essential to sustaining their fabrication pipeline and business growth. SmartSites built a customized, visually driven campaign to turn these local obstacles into major growth opportunities.
How we helped Quality Granite and Stoneworks.
SmartSites increases project inquiries for granite countertop & custom stone fabrication companies
SmartSites helped Quality Granite and Stoneworks attract more homeowners by optimizing project-focused campaigns and improving visibility for stone fabrication services.
- Built ad groups for countertops, vanities, custom stonework, and installations.
- Strengthened keyword targeting across granite, quartz, marble, and home remodel terms.
- Enhanced ad messaging emphasizing craftsmanship, premium materials, and precision cutting.
- Improved reach among homeowners upgrading kitchens and bathrooms.
top rated custom stone countertops Sample ad. A representative example, not a live ad from the campaign.
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77%
Improved Cost Per Lead
-
950%
Increase in Leads
-
393%
Increase in Conversion Rate
Marketing that brings in more customers.
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