Hardwood Floor Restoration Company Increases Conversions by 10x
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900%
Increase in conversions
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229%
Increase in Leads
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68%
Improved Cost Per Lead
About Proscout
ProScout Hardwood Floor Restoration is a veteran-owned hardwood floor refinishing and restoration company based in Charlotte, North Carolina. Founded and operated by retired U.S. Army Sergeant First Class Jimmy Cameron, the company specializes in hardwood floor refinishing, custom installation, screen and recoat, wax removal, and UV-cured floor finishing. IICRC certified and fully licensed and bonded, ProScout serves residential clients across the greater Charlotte area and into South Carolina, including communities like Huntersville, Ballantyne, Fort Mill, and Rock Hill. Their UV curing technology sets them apart by delivering maximum durability with zero wait time before floors can be used again.
Challenge
Operating in the competitive local home services market, ProScout needed a digital marketing strategy to reach homeowners actively searching for hardwood floor refinishing and restoration services across the Charlotte metro. As a newer business building its reputation against established flooring contractors, generating a consistent flow of qualified local leads at an efficient cost was essential to sustaining their growth. SmartSites helped ProScout increase service inquiries by optimizing their local search campaigns and improving visibility for hardwood floor refinishing, installation, and UV curing searches across their service area.
How we helped Proscout.
SmartSites strengthens organic visibility for floor restoration service provider
SmartSites helped Proscout attract more client inquiries by refining service content and improving technical SEO performance.
- Updated metadata across hardwood refinishing, installation, and restoration service pages using intent-based keyword mapping.
- Performed audit-driven fixes addressing crawlability issues, layout inconsistencies, and mobile UI problems.
- Strengthened internal linking and on-page hierarchy across core service and location pages.
- Delivered monthly SEO updates summarizing improvements in structure and local search visibility.
Proscout
Best floor refinishing near me
Top rated refinishers Charlotte
Illustrative preview. A representative example, not a live search result.
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221%
Increase in site traffic
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900%
Increase in conversions
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270%
Increase in organic site traffic
SmartSites increases lead flow for hardwood floor refinishing companies
SmartSites helped Proscout attract more homeowner inquiries by optimizing service-focused campaigns and improving visibility for hardwood floor refinishing.
- Built ad groups for hardwood refinishing, screen and recoat, installation, and UV-cured finishes.
- Strengthened location targeting across Charlotte and nearby South Carolina communities.
- Enhanced ad messaging highlighting veteran ownership, certification, and zero-wait UV curing.
- Improved reach among homeowners searching for floor restoration.
Sample ad. A representative example, not a live ad from the campaign.
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68%
Improved Cost Per Lead
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229%
Increase in Leads
Marketing that brings in more customers.
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