Children's Decor Brand Improves ROAS by 83%
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83%
Increase in ROAS
“SmartSites always makes sure we are well informed; presenting strategy, key metrics, and of course sharing some laughs!”
About Project Playroom
Project Playroom specializes in premium wall decor, durable playroom mats, innovative storage solutions, and engaging accessories. They are dedicated to providing high-quality kids decor, organization systems, and play space essentials that meet the high demand of modern families. Their thoughtfully curated product lines are designed to transform ordinary rooms into inspiring, safe, and functional environments for children to learn and grow. By focusing on both aesthetics and practicality, Project Playroom helps parents create beautiful spaces that encourage creativity and play.
Challenge
Project Playroom needed to increase online purchases by optimizing their product-focused campaigns and significantly improving search visibility for their premium playroom decor and storage solutions. Their primary objective was to drive substantial lead generation and boost overall e-commerce sales. As a growing online retailer in the niche children's interior design market, balancing Return on Ad Spend with the need for aggressive volume growth demanded sophisticated, daily campaign management. SmartSites brought deep industry knowledge and a performance-first methodology to the engagement to ensure sustainable and profitable growth.
How we helped Project Playroom.
SmartSites boosts e-commerce sales for children’s décor & play space brands
SmartSites helped Project Playroom increase purchases by optimizing product-focused campaigns and improving visibility for playroom décor and storage solutions.
- Built ad groups for wall décor, playroom mats, storage, and accessories.
- Strengthened keyword targeting across kids’ décor, organization, and play space terms.
- Enhanced ad messaging highlighting creativity, safety, and premium materials.
- Improved Shopping visibility for high-demand playroom essentials.
top rated playroom decor Sample ad. A representative example, not a live ad from the campaign.
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83%
Increase in ROAS
Marketing that brings in more clients.
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Jayson Aryee
“Anthony and his team at SmartSites are attentive to the needs of our business and extremely knowledgeable about their field. SmartSites always makes sure we are well informed; presenting strategy, key metrics, and of course sharing some laughs- which makes working with them super enjoyable!”
