HVAC Load Calculation Software Company Boosts Site Traffic by 6x
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105%
Increase in conversions
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515%
Increase in site traffic
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306%
Increase in organic site traffic
“We haven't been with SmartSites long but already we've seen improvement with the traffic to our website.”
About ProCalcs
ProCalcs specializes in HVAC load calculation tools and professional training resources. The company is committed to delivering results and strong customer service. Serving the specialized home services and HVAC industry, they provide essential software solutions that enable contractors to accurately size heating and cooling systems. By offering training and precise calculation tools, ProCalcs empowers HVAC professionals to ensure optimal energy efficiency and regulatory compliance in every residential and commercial installation.
Challenge
ProCalcs came to SmartSites looking to overcome key growth challenges in a competitive market. Their primary objective was to increase lead generation. They faced stiff competition from established industry players including PermitFlow. To capture the attention of HVAC contractors seeking specialized software, a highly targeted digital marketing approach was required. SmartSites engineered a results-oriented strategy designed to address each challenge directly, optimizing the site to attract industry professionals actively searching for reliable load calculation and training resources.
How we helped ProCalcs.
SmartSites improves technical SEO for HVAC load-calculation platforms
SmartSites increased ProCalcs’ organic visibility by addressing indexing issues and improving metadata across product content.
- Updated metadata for load calculation tools, HVAC services, and training content.
- Performed audit fixes targeting crawl errors, layout inconsistencies, and mobile rendering issues.
- Conducted backlink health checks and identified risky domains.
- Delivered recurring SEO updates showing service-page refinements and organic gains.
Nationwide
Best load calculation software
Manual J load calculations
Illustrative preview. A representative example, not a live search result.
-
515%
Increase in site traffic
-
105%
Increase in conversions
-
306%
Increase in organic site traffic
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your HVAC company together.
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Dana Poppell
“We haven't been with SmartSites long but already we've seen improvement with the traffic to our website with all the SEO fixes they've done; they fixed issues we didn't even know were there. Dyiesha has been great to work with, she is always open to questions, answers honestly and has been in frequent communication to keep us updated of whats going on with our account.”
