Commercial HVAC Specialist Quadruples Social Media Interactions
-
352%
Increase in Link Clicks, last 12 months vs prior 12
-
302%
Increase in Content Interactions, last 12 months vs prior 12
-
697%
Increase in Content Views, last 12 months vs prior 12
“Switched to SmartSites, found them to be professional, responsive and run a great program.”
About Package Unit Pros
Package Unit Pros is a California HVAC contractor that focuses exclusively on light commercial systems. Instead of taking every kind of heating and cooling job, its technicians service and maintain package units, split systems, evaporative coolers, exhaust fans, furnaces and multi-zone systems for office, retail and industrial facilities across the state. That single focus lets the company standardize its processes, keep overhead low and pass the savings on, with labor rates about 30% below competitors. Package Unit Pros has been recognized in the Silicon Valley Business Journal as one of the region's top HVAC companies and serves some of California's largest businesses.
Challenge
Commercial HVAC is a trust business: facility managers and property owners call the contractors they already know, so a specialist has to stay visible between service calls. Package Unit Pros had worked with another social media team and was not happy with the results. The company wanted more engagement and stronger brand awareness with the businesses it serves, without the budget of a large general contractor, and it needed a steady stream of content that explains what a light commercial specialist does and why that focus matters. SmartSites set out to build a consistent, professional social presence that keeps Package Unit Pros in front of commercial decision-makers month after month.
How we helped Package Unit Pros.
SmartSites builds brand awareness for commercial HVAC contractors
Since March 2025 SmartSites has run Package Unit Pros' social media with a monthly planner of graphics, animated carousels and short videos across Facebook, Instagram, LinkedIn and TikTok.
- Monthly Planner: Plans each month's posts, designs the graphics and short videos, and QAs the planner before anything is scheduled.
- Short Video & Carousels: Produces short videos and animated carousel posts that show what a light commercial HVAC service call looks like.
- Consistent Publishing: Publishes 20 to 35 posts a month, from technician day-in-the-life posts to hiring announcements, and logs every post in the planner.
- Paid Testing: Started a three-month boosted-post test in September 2026, pointing each boost to the contact page.
-
302%
Increase in Content Interactions, last 12 months vs prior 12
-
352%
Increase in Link Clicks, last 12 months vs prior 12
-
434%
Increase in Video Views, last 12 months vs prior 12
-
697%
Increase in Content Views, last 12 months vs prior 12
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your HVAC company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
Joe Williams
“I was having problems trying to find someone with a vision and the experience to run my online marketing program. Switched to SmartSites, found them to be professional, responsive and run a great program. It's a great value for the money.”
