Basement Waterproofing Company Boosts Lead Volume by 100%
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100%
Increase in Leads
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67%
Increase in Conversion Rate
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31%
Improved Cost Per Lead
“They gave us exactly what we were looking for and stayed within the budget we initially discussed.”
About OBAR Systems
OBAR Systems is a highly specialized and trusted contractor operating within the home services and restoration sector, focusing primarily on advanced basement waterproofing solutions and the expert installation of highly effective French drain systems. With years of dedicated experience protecting residential and commercial properties from severe water damage, they utilize state of the art materials and proven engineering techniques to ensure completely dry, safe, and structurally sound environments. Their commitment to quality craftsmanship and customer service has made them a resource for property owners seeking reliable, long lasting protection against chronic moisture issues and flooding.
Challenge
Operating in a highly competitive local home services market, OBAR Systems needed a robust digital marketing strategy to effectively reach homeowners and property managers actively experiencing urgent water intrusion issues. SmartSites helped OBAR Systems attract significantly more highly qualified service inquiries by meticulously optimizing their targeted digital advertising campaigns specifically for advanced basement waterproofing, custom drainage solutions, and comprehensive structural protection services. Generating highly qualified leads at an efficient cost per acquisition was essential to sustaining their long term business growth and outpacing rival restoration contractors in their specific service area. SmartSites utilized advanced local search targeting to maximize their visibility.
How we helped OBAR Systems.
SmartSites builds an educational website for a radon company
A custom WordPress website for OBAR Systems, a Newfoundland, New Jersey radon mitigation company, built to educate prospective clients and capture inquiries.
- Design & UX: A modern red, black and white design with custom graphics presents a content-rich service offering.
- Platform & functionality: A built-in WordPress blog carries articles on radon and vapor intrusion mitigation.
- Conversion flow: Educational pages lead homeowners to a contact form to request service.
SmartSites improves lead generation for basement waterproofing & structural repair companies
SmartSites helped OBAR Systems attract more service inquiries by optimizing campaigns for waterproofing, drainage, and structural protection services.
- Built segmented ad groups for waterproofing, French drains, and basement solutions.
- Strengthened keyword targeting across leak repair and moisture-control search terms.
- Enhanced ad messaging emphasizing long-term protection and expert installation.
- Improved visibility for local home-service searches with refined campaign structure.
top rated basement waterproofing Sample ad. A representative example, not a live ad from the campaign.
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31%
Improved Cost Per Lead
-
100%
Increase in Leads
-
67%
Increase in Conversion Rate
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your restoration company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Matt Troeller
“We needed an update and theme change to restore functionality to our site and after talking with numerous design companies we decided on SmartSites. Throughout the process, our PM Ashley was extremely attentive to detail and her team did a great job with every request we made. They gave us exactly what we were looking for and stayed within the budget we initially discussed. We highly recommend reaching out to them if you're in need of website design/development or digital marketing help.”
