Massachusetts Asbestos Removal Company More Than Triples Organic Impressions
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231%
Increase in organic impressions
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59%
Increase in organic clicks
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59%
Increase in direction requests
“Great team to work with, super helpful in answering all of our questions, and awesome attention to detail.”
About New England Surface Maintenance
New England Surface Maintenance (NESM) is a family-owned environmental remediation and abatement company based at 850 Washington Street in Weymouth, Massachusetts. Founded in 1989 and led by Scott and his crew, the company removes and disposes of hazardous building materials, including asbestos abatement, mold remediation, vermiculite insulation removal, and small selective demolition of interior walls, ceilings, flooring, and fixtures. NESM is licensed, insured, and bonded, works to MassDEP, OSHA, and EPA regulations, uses in-house employees rather than subcontractors, and arranges independent clearance testing. It serves homeowners, contractors, schools, municipalities, and commercial properties across more than 20 municipalities in Eastern Massachusetts, from Boston and the South Shore to Cape Cod and Nantucket, with free on-site estimates.
Challenge
Most of NESM's customers are reacting to a trigger: a home sale, a renovation, an inspection, or a health concern that uncovers asbestos, vermiculite, or mold in an older home. They need a licensed expert quickly, and they search by town. Coming off a previous marketing vendor, the company had a new website in early 2026 but only a small organic footprint, and it needed estimate requests and consultation calls from across Eastern Massachusetts rather than just the Weymouth area. Competition from other Greater Boston and South Shore abatement contractors is steady. SmartSites set out to build the location and service content that would put NESM in front of property owners in every town it serves.
How we helped New England Surface Maintenance.
SmartSites builds a trust-first website for environmental remediation contractors
SmartSites designed and built a new website for New England Surface Maintenance that leads with licensing and credentials and makes requesting a free estimate simple.
- Design & UX: Set a deep green and white palette with the NESM serif logo and a scrolling credentials bar covering insurance, 36 years of experience, in-house employees, and clearance testing.
- Service pages: Built dedicated pages for asbestos removal, mold remediation, vermiculite removal, and small demolition.
- Local reach: Launched Areas We Serve pages for 21 Massachusetts communities, from Boston and Beverly to Plymouth, Nantucket, and Provincetown.
- Trust & conversion: Put the MA DLS license number, DLS/DEP, EPA, and AHERA credentials, and customer reviews on the homepage, with Get a Free Estimate and click-to-call buttons.
SmartSites expands local search reach for asbestos & mold remediation contractors
SmartSites helped New England Surface Maintenance show up for asbestos, mold, and vermiculite removal searches across Eastern Massachusetts.
- Location Pages: Built a service-by-location template and launched batches of new town pages, with H1s and meta tags, for the 20+ municipalities NESM serves.
- Homepage Redesign: Reworked the homepage with a service-area map section, an SEO-optimized footer with the Google Business Profile, and updated calls to action.
- 12-Month Content Plan: Set a year-long plan of localized blogs, service pages, and location pages, with reviews every six months and internal linking to prevent orphan pages.
- Tracking & Fixes: Configured GA4 key events, checked Search Console position reporting, and resolved mobile layout and footer issues.
New England Surface Maintenance
Best asbestos removal near me
Top asbestos abatement companies
Illustrative preview. A representative example, not a live search result.
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231%
Increase in organic impressions
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59%
Increase in organic clicks
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59%
Increase in direction requests
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75%
Increase in Google Business Profile views
Marketing that brings in more customers.
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- Define your growth goals, customer needs, and competitive landscape.
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Scott McKenna
“I would highly recommend working with Stephanie Cook and her team as well as Brittany Beckett at SmartSites. Great team to work with, super helpful in answering all of our questions and being thoughtful about strategy, and awesome attention to detail.”
