Veteran-Owned Contractor Grows Website Conversions by 146%
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146%
Increase in website conversions
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92%
Increase in conversion rate
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53%
Increase in leads
“I would absolutely recommend SmartSites to any business looking for a team that is responsive, knowledgeable, and genuinely invested in their clients.”
About Mr. Fix It of Sierra Vista
Mr. Fix It of Sierra Vista is a veteran-owned, licensed, bonded, and insured general contractor serving Sierra Vista, Arizona, and the surrounding Cochise County area, including Huachuca City, Hereford, and Fort Huachuca. Started in 2009 by one man and a truck, the company has grown into a team with more than 50 years of combined experience covering kitchen, bathroom, and commercial remodeling; water, wind, and mold damage restoration; plumbing repairs, drain and sewer service, and water heater work; plus painting, masonry, drywall, roofing, and concrete. Holding Arizona ROC licenses 315572, 315573, and 315574, the company offers free estimates and a military discount for active-duty, retired, Reserve, and National Guard households near Fort Huachuca.
Challenge
Mr. Fix It was already well known around Sierra Vista, but its website did not reflect everything the company does. Services such as drywall, roofing, and concrete were missing or buried, while a few listed services were not actually offered, so the site was not ranking for many of the searches local homeowners use. A technical audit surfaced broken links and a missing privacy policy, and the Google Business Profile needed clearer management. The owners wanted to rank better locally across remodeling, restoration, and plumbing, and to turn a modest paid budget into steady estimate requests and calls. SmartSites set out to rebuild the site's service and location content, strengthen its local listings, and launch tightly tracked Google and Bing campaigns.
How we helped Mr. Fix It of Sierra Vista.
SmartSites builds local search visibility for general contractors & remodelers
SmartSites helped Mr. Fix It of Sierra Vista reach more Cochise County homeowners searching for remodeling, restoration, and plumbing help.
- Service Page Expansion: Added pages for services such as roofing and concrete, removed unoffered services, and rewrote titles, H1s, and meta descriptions.
- Location Pages: Designed new area pages for Sierra Vista, Huachuca City, Hereford, and Fort Huachuca.
- Local Listings: Completed a one-time Google Business Profile optimization and verified and optimized Apple Maps and Bing Maps listings.
- Content & Indexing: Implemented monthly content and ran recurring indexing requests and backlink health checks.
Mr. Fix It of Sierra Vista
Best general contractors near me
Top remodelers in Sierra Vista
Illustrative preview. A representative example, not a live search result.
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146%
Increase in website conversions
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141%
Increase in organic clicks
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120%
Increase in site traffic
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48%
Increase in Google Business Profile calls
SmartSites turns modest ad budgets into steady leads for home improvement contractors
SmartSites helped Mr. Fix It of Sierra Vista get more estimate requests from a modest monthly paid search budget.
- Google & Bing Search: Launched campaigns on both Google and Bing around remodeling, restoration, and plumbing searches.
- Dedicated Landing Page: Developed a conversion-focused landing page for paid traffic.
- Lead Tracking: Configured Google Ads conversion tracking and SMTP email notifications so every lead reaches the office quickly.
Sample ad. A representative example, not a live ad from the campaign.
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53%
Increase in leads
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20%
Improved cost per lead
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92%
Increase in conversion rate
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Karen Hendrix
“James Holmes has been absolutely amazing to work with! He is personable, responsive, and always on top of things. I have always appreciated the personal touch that comes with having James as our main point of contact at SmartSites. He knows our business, understands what we are trying to accomplish, and is always willing to answer questions or help when we need something. One of the things I appreciate most is that I never feel like we are just another account. James takes the time to listen, follows up, and makes sure things are taken care of. That kind of communication and relationship is really important to me when working with another company. We have had a great experience with SmartSites, and James is a huge part of that. I would absolutely recommend SmartSites, and especially James, to any business looking for a team that is responsive, knowledgeable, and genuinely invested in their clients. Having someone you trust and enjoy working with makes all the difference, and James has definitely been that person for us! Karen Hendrix Operations Manager Mr. Fix It of Sierra Vista”
