About Optimum Moving

Optimum Moving is a fully insured, and officially licensed residential and commercial moving company boasting over 10 years of dedicated, hands on logistics experience. Operating within the highly competitive local home services and transportation industry, they have built a reputation as a trusted and reliable moving company in Bergen County. They feature a team of expertly trained, highly professional New Jersey movers who are fully equipped to handle even the most delicate, complex, and heavy moving tasks with care and precision.

Challenge

Optimum Moving desperately wanted to completely revamp their outdated, underperforming website in order to grow their organic search traffic and effectively convert a much higher percentage of website visitors into booked moving jobs. However, the local moving industry, especially on the residential side, is notoriously ultra competitive and heavily saturated in the densely populated tri state area. Optimum faced an uphill battle with their old, poorly structured website; with only a small handful of thin content pages and very few backlinks, they were severely limited as to the amount of helpful information they could provide to their potential customers to build trust. SmartSites developed a rigorous, data driven SEO and content strategy specifically tailored to their unique local service needs and highly competitive market dynamics.

How we helped Optimum Moving.

Website Design

SmartSites builds a minimalist website for a moving company

A custom WordPress website for Optimum Moving, a Passaic, New Jersey moving company, that conveys professionalism and gives individuals and organizations an easy way to request a quote.

  • Design & UX: A minimalist, informative design in red and black presents the company's relocation services with a professional look.
  • Platform & functionality: Built on WordPress with a simple one-page structure that is easy to navigate.
  • Conversion flow: Quote request calls to action give prospective customers a direct next step.
  • Performance & SEO foundation: Lean, informative content supports search engine optimization while keeping navigation simple.
Optimum Moving website
  • WordPress Platform
  • Quote request Lead capture
People choosing a mover want confidence fast, so a clean, professional page with an obvious quote request builds trust without distraction.
SEO

SmartSites drives website traffic growth for moving companies

SmartSites helped Optimum Moving build organic visibility to capture customers searching for movers in their area.

  • Location-based content targeting 'movers in [city]' and service area keywords
  • Blog content on moving prep, packing tips, and relocation guides
  • Schema markup for service areas and customer reviews
  • Local citation building across moving directories and industry listings

Illustrative preview. A representative example, not a live search result.

  • 793% Increase in total site traffic
  • 143% Increase in organic search traffic
  • 1,831% Increase in referral traffic
  • 133% Increase in leads
These efforts drove a 793% increase in organic traffic and a 143% improvement in conversion metrics for Optimum Moving.

Marketing that brings in more customers.

We’ll find where your next customers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the customers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • G2 Leader, SEO Services, Fall 2026
  • The Manifest Top Local SEO Company
  • DesignRush Top SEO Agency
  • Clutch Top Digital Marketing Company, United States 2026
  • #1 Best SEO Services 2026 by Forbes Advisor
Oleg Korneitchouk Ryan Brew Danielle Denman

Let’s grow your business together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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Elvis Andrews, PRESIDENT OPTIMUM MOVING LLC Elvis Andrews, PRESIDENT OPTIMUM MOVING LLC

“We have been working with SmartSites for close to 10 years now. They have never let us down. Special thanks to Rich and Jadeverett for always being available and helpful!”