About Optimum Moving
Optimum Moving is a fully insured, and officially licensed residential and commercial moving company boasting over 10 years of dedicated, hands on logistics experience. Operating within the highly competitive local home services and transportation industry, they have built a reputation as a trusted and reliable moving company in Bergen County. They feature a team of expertly trained, highly professional New Jersey movers who are fully equipped to handle even the most delicate, complex, and heavy moving tasks with care and precision.
Challenge
Optimum Moving desperately wanted to completely revamp their outdated, underperforming website in order to grow their organic search traffic and effectively convert a much higher percentage of website visitors into booked moving jobs. However, the local moving industry, especially on the residential side, is notoriously ultra competitive and heavily saturated in the densely populated tri state area. Optimum faced an uphill battle with their old, poorly structured website; with only a small handful of thin content pages and very few backlinks, they were severely limited as to the amount of helpful information they could provide to their potential customers to build trust. SmartSites developed a rigorous, data driven SEO and content strategy specifically tailored to their unique local service needs and highly competitive market dynamics.
How we helped Optimum Moving.
SmartSites builds a minimalist website for a moving company
A custom WordPress website for Optimum Moving, a Passaic, New Jersey moving company, that conveys professionalism and gives individuals and organizations an easy way to request a quote.
- Design & UX: A minimalist, informative design in red and black presents the company's relocation services with a professional look.
- Platform & functionality: Built on WordPress with a simple one-page structure that is easy to navigate.
- Conversion flow: Quote request calls to action give prospective customers a direct next step.
- Performance & SEO foundation: Lean, informative content supports search engine optimization while keeping navigation simple.

SmartSites drives website traffic growth for moving companies
SmartSites helped Optimum Moving build organic visibility to capture customers searching for movers in their area.
- Location-based content targeting 'movers in [city]' and service area keywords
- Blog content on moving prep, packing tips, and relocation guides
- Schema markup for service areas and customer reviews
- Local citation building across moving directories and industry listings
Optimum MovingIllustrative preview. A representative example, not a live search result.
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793% Increase in total site traffic
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143% Increase in organic search traffic
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1,831% Increase in referral traffic
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133% Increase in leads
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Elvis Andrews, PRESIDENT OPTIMUM MOVING LLC

“We have been working with SmartSites for close to 10 years now. They have never let us down. Special thanks to Rich and Jadeverett for always being available and helpful!”


