Roofing & Exterior Home Service Grows Lead Volume by 29x
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2,800%
Increase in Leads
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574%
Increase in Conversion Rate
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83%
Improved Cost Per Lead
About Michael J Harris
Michael J Harris Inc. is a one hundred and three year old family owned and operated roofing company that has been proudly serving the local community as a dedicated family business for three consecutive generations. Operating within the highly competitive home services sector, their comprehensive roofing services include the expert installation of premium GAF materials, which are utilized on ninety five percent of the high quality work they perform. They are known throughout the region for their craftsmanship. Their impressive industry credentials include an A+ rating from the Better Business Bureau, membership in the International Roofing Association, and status as a fully GAF Certified contractor.
Challenge
Operating in a highly saturated and fiercely competitive local home services market, Michael J Harris Inc. needed a powerful digital marketing strategy to effectively reach homeowners actively seeking reliable roof repairs and complete replacements. SmartSites helped Michael J Harris Inc. attract significantly more highly qualified roofing inquiries by meticulously optimizing their specific service focused advertising campaigns and substantially improving their overall search engine visibility for critical roof repair and new installation searches. Generating highly qualified homeowner leads at an efficient cost per acquisition was essential to sustaining their long term business growth and expanding their market share. SmartSites utilized advanced local search targeting to maximize their visibility.
How we helped Michael J Harris.
SmartSites builds a WordPress website for a roofing company
A template-based WordPress website for Michael J Harris, a roofing company in Elizabeth, New Jersey, built to help local homeowners make an appointment.
- Design & UX: A casual white, black and brown design suits a local home services business.
- Platform & functionality: The WordPress template site includes service pages for roofing plus carpentry, decks and waterproofing, along with a blog.
- Conversion flow: Service pages point homeowners to a contact page to make an appointment.
SmartSites increases service inquiries for roofing & exterior home service companies
SmartSites helped Michael J Harris Inc. attract more roofing inquiries by optimizing service-focused campaigns and improving visibility for repair and installation searches.
- Built segmented ad groups for roof repair, replacement, and emergency services.
- Strengthened keyword targeting across local roofing and leak-related search terms.
- Enhanced ad messaging emphasizing reliability, quality work, and fast response.
- Improved visibility for home-service searches with optimized campaign structure.
top rated roofing services Sample ad. A representative example, not a live ad from the campaign.
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83%
Improved Cost Per Lead
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2,800%
Increase in Leads
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574%
Increase in Conversion Rate
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13%
Increase in CTR
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your roofing company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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