NYC Cleaning Service Nearly Doubles Google Business Profile Calls
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94%
Increase in Google Business Profile calls
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81%
Increase in website visits from Google Business Profile
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33%
Increase in organic clicks
“The work is producing results. We've already seen improvements in both our online visibility and conversions.”
About Maid Sailors
Maid Sailors Cleaning Service is a residential and commercial cleaning company founded by native New Yorkers in a small New York City apartment in 2014. The company helped pioneer modern, on-demand home cleaning in the city and serves all five boroughs plus parts of New Jersey and Long Island. Maid Sailors offers regular, deep, move-in/move-out, eco-friendly, and same-day cleaning, home organization, laundry, and office and building cleaning. Its cleaners are trained, background-checked, insured, and bonded W-2 employees, and every service is backed by a 100% satisfaction guarantee with a free re-clean.
Challenge
Maid Sailors competes in one of the most crowded local service markets in the country, and its leadership is highly knowledgeable about SEO. After working with a previous agency that was reactive rather than proactive, the company needed a partner that could manage complex technical, content, and local SEO work across many service and borough pages. Rankings drive leads for Maid Sailors, so the goal was to grow visibility for high-intent cleaning searches and turn it into more calls and bookings. SmartSites set out to strengthen the site's structured data, content, and local presence.
How we helped Maid Sailors.
SmartSites grows local visibility and bookings for NYC cleaning services
SmartSites helped Maid Sailors win more high-intent cleaning searches across New York City.
- Page-Level Schema: Added service and FAQ schema to borough and service pages, from Manhattan and Brooklyn to office and green cleaning.
- Local & Person Schema: Updated local schema on the homepage and added Person schema for the CEO.
- Technical Fixes: Removed duplicate product schema, fixed structured data errors, and cleaned up malware and security issues.
- Content & Video: Implemented monthly blog content and optimized video content.
Maid Sailors
Best cleaning services near me
Top house cleaners in NYC
Illustrative preview. A representative example, not a live search result.
-
209%
Increase in Google Business Profile views
-
94%
Increase in Google Business Profile calls
-
81%
Increase in website visits from Google Business Profile
-
31%
Increase in organic site traffic
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
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Joseph Passalacqua
“The experience so far has been excellent. James in particular has been exceptionally responsive throughout the entire process - quick communication, organized follow-through, and always on top of moving pieces without letting projects slip through the cracks. Most importantly, the work is producing results. We’ve already seen improvements in both our online visibility and conversions, which is ultimately what matters most to us. Our site involved a lot of coordination across content, technical work, strategy, and execution, and the SmartSites team has handled it all smoothly. If you’re looking for an SEO company that’s proactive, responsive, and capable of managing complex projects effectively, I’d definitely recommend James (genuinely - he's been the most capable person I've worked with, and I have worked with 5 other agencies, ranging from small to enterprise) and the SmartSites team.”
