LI Rug Cleaning Company Improves Cost Efficiency by 53%
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53%
Decrease in CPL
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8%
Decrease in CPC
About Long Island Carpet Cleaners
Long Island Carpet Cleaners is a cornerstone of the local home services and specialized cleaning industry, proudly owning and operating one of the largest, most advanced modern rug cleaning plants in the entire United States. They specialize in the meticulous cleaning, delicate repairing, and complete restoration of fine, valuable area rugs and antique carpets. This family business has been running continuously since 1917, and their dedicated technicians are fully certified, highly trained experts at the intricate restoration work they perform for both residential and commercial clients.
Challenge
Long Island Carpet Cleaners was initially attempting to run and manage their own Google Ads account in house, but they quickly realized they needed to have dedicated digital marketing experts take over to significantly improve their advertising results. Their self managed campaign was unfortunately not following Google's strict best practices, which directly caused a painfully low quality score and an unsustainably high cost per conversion for their cleaning services. Because generating highly qualified local leads at an efficient, predictable cost was essential to sustaining their century old business's growth, SmartSites developed a rigorous, data driven strategy specifically tailored to their unique home service needs and local market dynamics.
How we helped Long Island Carpet Cleaners.
SmartSites builds a focused website for a carpet cleaner
A landing page for Long Island Carpet Cleaners, a family business cleaning carpets, rugs and furniture for homes and businesses across New York City and Long Island.
- Design & UX: An orange and black design with a classic, playful feel presents the company’s cleaning services.
- Platform & functionality: The page presents residential and commercial carpet, rug and furniture cleaning services, with testimonials.
- Conversion flow: The page is built around a contact request for local customers.
SmartSites improves lead generation for carpet cleaning services
SmartSites helped Long Island Carpet Cleaners optimize their paid search strategy to reach homeowners seeking professional cleaning services.
- Emergency stain and water damage cleaning ad groups
- Area rug, upholstery, and specialty cleaning service targeting
- Seasonal pre-holiday and spring cleaning campaign timing
- Local zip code targeting for service area optimization
top rated rug cleaning & repair Sample ad. A representative example, not a live ad from the campaign.
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53%
Decrease in CPL
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8%
Decrease in CPC
Marketing that brings in more customers.
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