Wildlife Removal Company Nearly Triples PPC Conversion Rate
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185%
Increase in ROAS
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182%
Increase in conversion rate
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39%
Increase in conversion value
“I couldn't be any happier with their services. Business is booming!”
About Lakeshore Nuisance Wildlife Control
Lakeshore Nuisance Wildlife Control is a locally owned and operated wildlife removal company serving Southwest Michigan and Northwest Indiana. Its certified, experienced technicians provide humane live trapping and relocation of nuisance wildlife and rodents, including raccoons, squirrels, bats, chipmunks, mice, and rats, along with animal-proofing exclusion work and carpentry repairs that keep animals out for the long term. The company offers free inspections and quotes within its service area, emergency after-hours removal, and a one- to two-year warranty on most exclusion work.
Challenge
Lakeshore Nuisance Wildlife Control came to SmartSites with no prior marketing experience and a clear goal: more quality leads and less wasted spend. Wildlife calls are urgent and seasonal, and homeowners searching for help often land on national pest control brands or animal control agencies that do not offer humane removal. The company needed its budget to reach homeowners inside its service area who were ready to book an inspection. After an audit of its account, SmartSites set out to restructure campaigns around specific animals and call-driven lead generation.
How we helped Lakeshore Nuisance Wildlife Control.
SmartSites improves lead quality for wildlife removal & pest control companies
SmartSites helped Lakeshore Nuisance Wildlife Control generate more inspection requests and calls from homeowners in its service area.
- Animal-Specific Campaigns: Built lead campaigns for squirrels, raccoons, bats, chipmunks, mice, and rats.
- Call-Focused Campaigns: Launched call campaigns and Performance Max for calls to capture urgent requests.
- Local Services Ads: Added Local Services Ads alongside search to reach homeowners ready to book.
- Bidding Tests: Tested maximize conversion value against maximize conversions to find the most efficient strategy.
top rated wildlife removal Sample ad. A representative example, not a live ad from the campaign.
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182%
Increase in conversion rate
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37%
Improved cost per lead
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39%
Increase in conversion value
-
185%
Increase in ROAS
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Jesse O'Donnell
“Ashley Yaggie is the best. She has been very prompt and informative through every step of the process with helping and building our company. I couldn't be any happier with their services. Business is booming!”
