Google
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G2Architectural Ironwork Studio Expands Site Traffic by 170%
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170%
Increase in total site traffic
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890%
Increase in referral traffic
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269%
Increase in mobile traffic
About Keuka Studios
Keuka Studios operates in the highly specialized home services and custom remodeling industry, consisting of a team of talented architectural designers and master metal fabricators who meticulously design and build premium architectural iron work. Their portfolio of specialty projects includes sleek cable railing systems, beautifully forged iron railings, custom stairs, and heavy duty cables and fittings, catering to both high end residential and large scale commercial projects. Founded in 2002, the company brings over two decades of invaluable, hands on industry experience and a reputation for careful craftsmanship to every architectural endeavor they undertake.
Challenge
Keuka Studios recognized the need for a digital transformation and wanted to completely convert their outdated, clunky e-commerce site into a media rich, and highly service orientated business website. In the visual world of architectural design, they desperately needed a platform to properly feature their polished, professional brand image as well as display the hundreds of high resolution portfolio images showcasing their prior work. Additionally, they sought to aggressively increase their nationwide brand exposure and exponentially multiply their daily number of incoming qualified leads from architects and homeowners alike. SmartSites brought deep, specialized industry knowledge of the home remodeling sector and a strict, performance first methodology to the engagement to ensure maximum digital impact.
How we helped Keuka Studios.
SmartSites builds a modern website for a railing contractor
A custom WordPress website for Keuka Studios, a Rush, New York metal fabricator specializing in cable railings and stairs, that showcases its residential and commercial work.
- Design & UX: A simple, minimal black and white design puts the company's railing and stair projects front and center.
- Platform & functionality: WordPress lets the team upload recent work and share updates on ongoing projects, and the site displays well on multiple devices.
- Conversion flow: Project photos, testimonials and a contact page lead property owners from inspiration to an inquiry.
SmartSites strengthens authority for architectural metal fabricators
SmartSites built organic visibility for Keuka Studios through strategic SEO.
- Cable railing and iron railing guides
- Custom stair design and fabrication content
- Architectural iron work thought leadership articles
- Specialty project portfolio and case studies
Keuka Studios
Best cable railing systems
Custom stair railing companies
Illustrative preview. A representative example, not a live search result.
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170%
Increase in total site traffic
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110%
Increase in organic search traffic
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890%
Increase in referral traffic
-
269%
Increase in mobile traffic
Marketing that brings in more customers.
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