South Florida Roofing Contractor Doubles Website Conversions
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167%
Increase in Conversion Rate
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112%
Increase in website conversions
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146%
Increase in Paid Clicks
“Working with SmartSites has been such an easy, enjoyable experience. Highly recommend the SmartSites team!”
About Innovative Roofing
Innovative Roofing is a family-owned, state-licensed and fully insured roofing contractor based in Pompano Beach, Florida. Founded in 2011 by Brett and Anthony, the company serves residential and commercial property owners across Broward and Palm Beach counties, including HOAs and institutional clients, with roof replacement and installation, roof repair and maintenance, commercial roofing, and commercial roof coatings. It installs flat roof systems such as TPO and built-up roofing as well as tile, metal, and shingle roofs. The team brings more than 40 years of combined experience and 3,524+ completed installations, holds GAF Master Elite and Master Select certifications, and has been BBB A+ accredited since 2012. Its mantra, "Always deal with an Owner," means a founder is involved in every project.
Challenge
Innovative Roofing was already a large, established roofing company running aggressive marketing with a prior agency, and the owners wanted to scale further. Demand in South Florida swings with storm and hurricane season, and homeowners dealing with insurance claims and storm damage compare several licensed contractors before choosing one. The company needed a steady flow of qualified residential and commercial roofing leads, free-estimate requests and phone calls, across Broward and Palm Beach counties, while keeping paid search efficient in a market where installation keywords carry very high costs per click. SmartSites set out to grow organic visibility with content, speed, and local citation work, and to rebuild paid search around a dedicated landing page, tighter keyword control, and reliable lead tracking.
How we helped Innovative Roofing.
SmartSites grows organic leads for residential & commercial roofing contractors
SmartSites helped Innovative Roofing turn more South Florida roofing searches into free-estimate requests and calls.
- Monthly Content: Implemented new service and blog content each month covering residential and commercial roofing.
- Mobile Speed Optimization: Improved mobile page speed to strengthen rankings and the estimate-request experience.
- Local Citations: Built out local directory listings and a citation list to reinforce the company's Pompano Beach presence.
- Accessibility & Link Health: Completed an ADA accessibility audit and ran recurring indexing requests and backlink health checks.
Innovative Roofing
Best roofers near me
Top roofers in Pompano Beach
Illustrative preview. A representative example, not a live search result.
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112%
Increase in website conversions
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91%
Increase in organic clicks
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67%
Increase in Google Business Profile views
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64%
Increase in organic site traffic
SmartSites sharpens paid search for roofing contractors in competitive storm markets
SmartSites helped Innovative Roofing get more roof replacement leads from Google Ads and Local Services Ads across Broward and Palm Beach counties.
- Dedicated Landing Page: Built a PPC landing page with its own conversion tracking to improve quality scores and conversion rates.
- Keyword Control: Tested phrase match, retained exact-match terms, and reviewed negative keywords daily to manage high-cost installation searches.
- Local Services Ads: Managed Local Services Ads alongside search and added fresh reviews and project photos to improve visibility.
- Lead Tracking: Set up Google Ads conversion tracking, form forwarding, and Performance Max testing so every lead reaches the team.
Sample ad. A representative example, not a live ad from the campaign.
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167%
Increase in Conversion Rate
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146%
Increase in Paid Clicks
SmartSites builds a steady social presence for roofing contractors
SmartSites runs Innovative Roofing's Facebook, Instagram, TikTok and YouTube channels with a monthly planner of graphics, short videos and captions.
- Monthly Planner: Writes captions, designs graphics and short videos, and QAs each month's planner before scheduling posts.
- Boosted Posts: Boosts the strongest posts each month to reach South Florida homeowners beyond the company's followers.
- Weekly Engagement: Handles weekly engagement and quarterly account refreshes, with design updates when the brand changes.
- Owner Content: Works with the owners on photos and team moments, such as birthdays, that keep the feed personal.
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215%
Increase in Content Views
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125%
Increase in Content Interactions
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17%
Increase in Followers
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your roofing company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Ashley Noville
“Working with Alexandra at SmartSites has been such an easy, enjoyable experience. She and her team manage our company's social media accounts and consistently bring great ideas and creative designs to the table. Alexandra is responsive, easy to communicate with, and clearly invested in helping our brand grow. Highly recommend her and the SmartSites team!”
