191% Increase in Click Rate for General Contractor
Founded in 1997, Honey Do Men is one the leading home interior and exterior remodeling companies that serve homeowners in Putnam, Westchester, Dutchess & Fairfield Counties. Their areas of expertise include tub-to-shower conversions, installing entry doors, replacing kitchen cabinetry, chimney inspections, installing wood and vinyl fencing, roof repairs and much more. Honey Do Men aims to be the go-to services provider to improve one’s home.
The Challenge
As Honey Do Men’s customer base grew, tracking their leads, customers, and email marketing efforts became increasingly challenging. The home interior and exterior remodeling company realized that enabling automation was the key to reducing their manual workload.
Our Solution
At SmartSites, we deployed a digital marketing tool to automatically send monthly email updates to existing subscribers. These emails detailed the latest Honey Do Men services as well as their availability during different seasons. Additionally, we utilized automated email sequences to welcome new subscribers, recover abandoned website sessions, and reactivate lost leads. To increase new subscribers, SmartSites has also simplified the sign-up form on Honey Do Men’s website.
How SmartSites Makes an Impact
Increased Click Rate for Honey Do Men by 191%
SmartSites helped this general contractor recover more lost leads by implementing targeted email campaigns that re-engage prospects and drive conversions.
Increase in Open Rate
Improvement in Unsubscribe Rate
Increase in Click Rate
Increase in Website Traffic from Email
Quick Wins:
- Optimization of CTA buttons
- Mobile-first template design
- Custom content calendar
- Ecommerce Integrations
Long-Term Strategy:
- Omnichannel marketing strategy
- Advanced segmentation
- Optimization of Flow Architecture
- Personalized customer journey
Comprehensive Strategy and Expertise for
Enhanced Client Success
Design impactful emails
that engage and convert customers.
