Fireplace Accessories Retailer Increases Conversions by 44x
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4,300%
Increase in conversions
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2,201%
Increase in Orders
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1,847%
Increase in Revenue
“We have really appreciated the expertise the SmartSites team has provided. We love watching our sales grow!”
About Hearthstopper
Hearthstopper is an online retailer specializing in fireplace tools, hearth accessories, and fire safety products. Their catalog includes fireplace toolsets, log holders, screens, gloves, and other essentials for homeowners with wood-burning, gas, or pellet fireplaces. Operating in the home heating and hearth accessory market, they serve customers looking to outfit their fireplaces with quality, functional products that combine durability with classic and modern designs.
Challenge
Hearthstopper needed to drive more online purchases of fireplace tools, hearth accessories, and fire safety products in a niche market where shoppers often default to big-box retailers or generic Amazon listings. The challenge was building visibility for both seasonal hearth-buying surges and year-round replacement and accessory purchases, while standing out with quality products and clear product information. SmartSites built a product-focused campaign strategy designed to capture homeowners researching specific fireplace accessories and fire safety essentials.
How we helped Hearthstopper.
SmartSites Strengthens Online Presence for Hearth & Fireplace Accessory Retailers
SmartSites helped Hearthstopper improve foundational SEO elements with content and audit updates.
- Updated metadata across product pages.
- Executed technical fixes.
- Refined content organization.
- Delivered monthly updates.
Nationwide
Best fireplace tool sets online
Top 10 fireplace screen brands
Illustrative preview. A representative example, not a live search result.
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20%
Increase in site traffic
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4,300%
Increase in conversions
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645%
Increase in revenue
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126%
Increase in organic site traffic
SmartSites boosts online sales for fireplace accessories & home comfort brands
SmartSites helped Hearthstopper increase online purchases by optimizing product-focused campaigns and improving visibility for fireplace tools and accessories.
- Built ad groups for fireplace tools, hearth accessories, and fire safety products.
- Strengthened keyword targeting across fireplace, heating, and home comfort searches.
- Enhanced ad messaging highlighting durability, safety, and design appeal.
- Improved Shopping visibility for top-selling hearth products.
Sample ad. A representative example, not a live ad from the campaign.
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105%
Increase in ROAS
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92%
Improved Cost Per Order
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2,201%
Increase in Orders
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800%
Increase in Conversion Rate
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
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Danielle Owens
“We have really appreciated the expertise the SmartSites team has provided. A huge weight has been lifted from our shoulders knowing our online marketing needs are being taken care of. We enjoy working with Eddie and love watching our sales grow!”
