Amusement Construction Company Lifts Conversions by 6x
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460%
Increase in organic conversions
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181%
Increase in Leads
-
332%
Increase in conversions
About Harris Miniature Golf Courses
Harris Miniature Golf Courses is an amusement construction company that specializes extensively in the highly creative design, robust construction, and complete delivery of turnkey mini golf projects for the commercial recreation sector. Founded in 1958, the company brings over six decades of industry experience to every single project they undertake. Their dedicated team of expert designers and skilled builders works closely with clients to create highly engaging, visually appealing, and profitable miniature golf courses that perfectly cater to the unique needs of family entertainment centers, resorts, and commercial amusement parks worldwide.
Challenge
Operating in a highly specialized and niche commercial construction market, Harris Miniature Golf Courses needed a powerful digital marketing strategy to effectively reach entrepreneurs and entertainment facility owners actively seeking custom course development. SmartSites helped Harris Miniature Golf Courses attract significantly more highly qualified project inquiries by meticulously optimizing their specific construction focused advertising campaigns and substantially improving their overall search engine visibility for custom mini golf course design. Their primary objective was to aggressively bring in more high value commercial clients and expand their global project portfolio. Generating highly qualified B2B leads at an efficient cost was essential to sustaining growth. SmartSites deployed targeted search strategies to capture high intent commercial traffic.
How we helped Harris Miniature Golf Courses.
SmartSites expands organic reach for amusement construction & mini golf design firms
SmartSites helped Harris Mini Golf bring in more project inquiries by refining course design and construction content.
- Updated metadata across mini golf design, construction, and turnkey project content.
- Implemented audit-driven fixes addressing crawlability, layout spacing, and mobile rendering.
- Improved navigation and content clarity across course design and project pages.
- Delivered monthly SEO updates and authority-building recommendations.
Harris Miniature Golf Courses
Best mini golf course designers
Mini golf construction companies
Illustrative preview. A representative example, not a live search result.
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363%
Increase in site traffic
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332%
Increase in conversions
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305%
Increase in organic site traffic
-
460%
Increase in organic conversions
SmartSites strengthens lead generation for amusement construction & specialty builders
SmartSites helped Harris Miniature Golf Courses attract more project inquiries by optimizing construction-focused campaigns and improving visibility for custom course design.
- Developed targeted ad groups for mini golf design, construction, and turnkey projects.
- Strengthened keyword targeting across commercial construction and recreation terms.
- Enhanced ad messaging highlighting custom builds, expertise, and full-service solutions.
- Improved visibility for high-intent buyers seeking specialty construction providers.
Sample ad. A representative example, not a live ad from the campaign.
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37%
Improved Cost Per Lead
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181%
Increase in Leads
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95%
Increase in Conversion Rate
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5%
Increase in CTR
SmartSites Drives Industry Awareness and Engagement for Harris Mini Golf
SmartSites teamed up with Harris Mini Golf, an established mini golf course designer and builder, to refresh its social media presence and inspire more developers and property owners to invest in mini golf projects. By sharing customer stories, project highlights, and uplifting content, we positioned Harris Mini Golf as more than just a builder.
- Experience-Centered Content: Shared a mix of customer reviews, educational tips, and inspirational posts to spotlight mini golf as a fun, family-friendly attraction for commercial recreation properties.
- Engagement-First Approach: Sparked conversation and interaction with inviting, community-focused content while keeping the page welcoming and active.
- Platform Optimization: Used reels and static posts tailored for Facebook, Instagram, and LinkedIn to highlight the unique appeal of Harris Mini Golf course designs.
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31%
Increase in Content Reach
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342%
Increase in Content Interactions
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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