Design-Build Firm Improves Conversion Rate by 36%
-
36%
Increase in Conversion Rate
-
31%
Improved Cost Per Lead
-
11%
Increase in CTR
“We have FINALLY found the right company and the right representative to help move our company forward!!”
About Hammond Design Build
Hammond Design Build specializes in high-end home remodeling, comprehensive design-build projects, and seamless custom additions. They are experts in full-scale renovation and transformative home improvement. Founded in 2019, the company has built seven years of expertise, delivering architectural results that blend functionality with modern aesthetics. Their commitment to quality and professional standards is underscored by their affiliations, including active memberships with the NKBA, NARI, and a strong, highly-rated presence on Houzz, making them a trusted partner for complex residential transformations.
Challenge
Hammond Design Build needed to attract more high-value homeowner inquiries by optimizing their renovation-focused digital campaigns and significantly improving local visibility for their premium custom remodeling services. Their primary objective was to create a highly scalable and predictable lead generation engine for major home renovation projects through Google Ads. They faced stiff competition from numerous other established General Contractors and specialized Kitchen and Bath Remodeling groups in their area. Capturing the attention of homeowners ready to invest in large-scale projects required authoritative messaging. SmartSites responded with a multi-channel approach carefully calibrated for maximum ROI.
How we helped Hammond Design Build.
SmartSites builds an upscale website for design-build remodeling companies
SmartSites designed and launched a new website for Hammond Design Build that matches the quality of its remodels and guides homeowners to a free estimate.
- Design & UX: Opened with a video hero of a finished interior, elegant serif headings, and real project photography on every page.
- Service pages: Built dedicated pages for kitchen, bathroom, interior, and whole-home remodeling and multigenerational renovations.
- Trust & process: Added process cards, a brand-partner wall, a project portfolio, and an FAQ.
- Conversion flow: Placed free-estimate calls to action and click-to-call throughout, plus a customer portal link for active clients.
SmartSites increases project inquiries for design-build & home renovation firms
SmartSites helped Hammond Design Build attract more homeowner inquiries by optimizing renovation-focused campaigns and improving visibility for custom remodeling services.
- Built ad groups for home remodeling, design-build projects, and additions.
- Strengthened keyword targeting across renovation and home improvement terms.
- Enhanced ad messaging emphasizing craftsmanship, planning, and tailored solutions.
- Improved visibility among homeowners seeking premium renovation services.
top rated design-build remodeling Sample ad. A representative example, not a live ad from the campaign.
-
31%
Improved Cost Per Lead
-
36%
Increase in Conversion Rate
-
11%
Increase in CTR
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
Todd Hammond
“We have FINALLY found the right company and the right representative to help move our company forward!! Our analyst, Peter Rodriguez, is very in tune with our needs and works hard to continually improve our ROI. Think he's going to be added to our Christmas list!!!!”
