Houston HVAC Company Expands Site Traffic by 11x
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62%
Improved cost per lead
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62%
Increase in leads
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39%
Increase in conversion rate
About Hage Energy
Hage Energy is a Houston, Texas home services company specializing in heating, cooling, and home energy efficiency. With over 30 years in business, they offer air conditioning and heat pump installation and repair, insulation, indoor air quality solutions, and solar, and are a Trane Comfort Specialist dealer. Homeowners across the Houston area rely on them for expert evaluations and upgrades that make their homes more comfortable and efficient.
Challenge
The Houston HVAC and home energy market is highly competitive, with demand for cooling peaking through the long summer months and service needs running year-round. SmartSites helped Hage Energy attract more homeowner inquiries by optimizing service-based campaigns and improving search visibility for their energy-efficiency solutions. Their primary objective was to increase lead generation across their service areas, which required a flexible campaign strategy that could shift with seasonal demand. SmartSites responded with a multi-channel approach calibrated for maximum ROI.
How we helped Hage Energy.
SmartSites increases local service demand for energy & HVAC companies
SmartSites helped Hage Energy attract more service inquiries by strengthening core HVAC content and resolving technical issues.
- Updated metadata for heating, cooling, insulation, and home-energy solution pages.
- Performed audit fixes addressing crawl, structure, and UI/UX inconsistencies.
- Improved content hierarchy across service categories.
- Delivered recurring SEO updates documenting progress.
Hage Energy
Best furnace replacement near me
Top rated hvac companies near me
Illustrative preview. A representative example, not a live search result.
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807%
Increase in site traffic
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954%
Increase in organic site traffic
SmartSites improves service volume for home energy & HVAC efficiency specialists
SmartSites helped Hage Energy attract more homeowner inquiries by optimizing service-based campaigns and improving visibility for energy-efficiency solutions.
- Built ad groups for insulation, HVAC efficiency, and home energy audits.
- Strengthened keyword targeting across energy-saving and comfort-related terms.
- Enhanced ad messaging emphasizing cost savings, comfort, and expert evaluation.
- Improved visibility among homeowners seeking energy upgrades.
Sample ad. A representative example, not a live ad from the campaign.
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62%
Improved cost per lead
-
62%
Increase in leads
-
39%
Increase in conversion rate
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your HVAC company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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