Excavation Contractor Grows Organic Impressions by 11x
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89%
Increase in organic conversions
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998%
Increase in organic impressions
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84%
Increase in organic site traffic
“SmartSites has elevated our presence on the web and helped optimize our website.”
About Ground Zero Construction
Ground Zero Construction is a family-owned heavy excavation and site utility contractor founded in 2004 by Rod and Jamie Garman and headquartered in Siloam Springs, Arkansas. Serving Northwest Arkansas and Northeast Oklahoma, the company specializes in site development, excavation and earthwork, underground site utilities including waterline, sewer, and storm drain installation, and concrete work such as curb and gutter and paving. With more than 100 employees and a fleet of roughly 50 pieces of heavy equipment, Ground Zero works with developers, general contractors, engineers, and municipalities on residential subdivisions and commercial projects.
Challenge
Ground Zero Construction had grown through relationships with developers, engineers, and city officials, but it had very little marketing experience and a website that generated few contact forms or calls. Most of its search visibility came from people looking up the company by name, not from developers and contractors searching for excavation or site utility contractors in Northwest Arkansas. The owners wanted more leads without having to be heavily involved in the process. SmartSites set out to build the site's location and service content and grow its organic visibility across the region.
How we helped Ground Zero Construction.
SmartSites builds regional search visibility for excavation & site development contractors
SmartSites helped Ground Zero Construction reach more developers and contractors searching for excavation and site utility services.
- Location Pages: Designed and coded a main location page, individual area pages, and an Areas We Serve hub.
- Monthly Content: Implemented new content covering excavation, earthwork, site utilities, and concrete services.
- Indexing: Ran recurring indexing requests so new pages were discovered quickly.
- Link Health: Performed backlink health checks to protect domain authority.
Ground Zero Construction
Best excavation company near me
Top excavators in Siloam Springs
Illustrative preview. A representative example, not a live search result.
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998%
Increase in organic impressions
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89%
Increase in organic conversions
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62%
Increase in direction requests
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32%
Increase in organic clicks
Marketing that brings in more customers.
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- Define your growth goals, customer needs, and competitive landscape.
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- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Dagan Hembree
“SmartSites has elevated our presence on the web and helped optimize our website. Drew Brodien has been great to work with and is able to tailor to whatever need we have.”
