About Glass West

Glass West is a provider specializing in comprehensive window repair, custom glass replacement, and rapid emergency fixes. Operating within the Home Services and Doors & Windows sector, they are dedicated to serving both residential and commercial clients with highly reliable, professional, and prompt service. Their expert team ensures that every installation and repair meets the highest standards of quality and safety, providing property owners with lasting durability, improved energy efficiency, and enhanced aesthetic appeal.

Challenge

Operating in the highly competitive Home Services and Doors & Windows market, Glass West faced the significant challenge of capturing local market share and driving consistent customer inquiries. SmartSites partnered with Glass West to attract more repair requests by meticulously optimizing service-based ad campaigns and significantly improving their online search visibility for emergency window replacement services. Their primary objective was to substantially increase lead generation and lower acquisition costs. By implementing a targeted, data-driven approach, SmartSites helped them overcome local competition and establish a stronger digital presence.

How we helped Glass West.

SEO

SmartSites Expands Organic Reach for Residential & Commercial Glass Repair Services

SmartSites helped Glass West improve local and organic visibility through structured content updates and SEO cleanups.

  • Wrote optimized meta descriptions for service pages.
  • Performed backlink health checks to detect risky links.
  • Executed technical audit fixes.
  • Delivered recurring SEO updates.

Illustrative preview. A representative example, not a live search result.

  • 51% Increase in conversions
  • 107% Increase in organic conversions
These efforts increased visibility for window repair, glass replacement, and emergency service searches.
PPC

SmartSites increases service calls for window repair & residential glass replacement companies

SmartSites helped Glass West attract more repair requests by optimizing service-based campaigns and improving visibility for emergency window replacement.

  • Built ad groups for window repair, glass replacement, emergency fixes, and home services.
  • Strengthened keyword targeting across glass repair and broken window search terms.
  • Enhanced ad messaging emphasizing fast service, safety, and reliability.
  • Improved reach among homeowners needing urgent repairs.

Sample ad. A representative example, not a live ad from the campaign.

  • 48% Improved Cost Per Lead
  • 1,572% Increase in Leads
  • 212% Increase in Conversion Rate
  • 4% Increase in CTR
These efforts helped Glass West increase emergency and scheduled service calls.

Marketing that brings in more customers.

Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

Schedule a meeting to:

  • Define your growth goals, customer needs, and competitive landscape.
  • Uncover opportunities to attract more customers and increase conversions.
  • Map out a results-driven strategy to elevate your online presence and maximize ROI.
  • G2 Leader, PPC Services, Fall 2026
  • The Manifest Top SEM Company
  • Clutch Top Programmatic Company 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Richard Yenicag Samantha Baloun Michael Guzman

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David Blake

“We’d like to thank Julian for working extremely hard on getting our PPC and Google Local Adds to perform. We look forward to seeing what the future brings. Once again, thanks, Julian.”