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G2South Florida Flooring Retailer Boosts Organic Traffic by 176%
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176%
Increase in organic search traffic
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156%
Decrease in CPC
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233%
Increase in referral traffic
“My entire business grew by over 30% from one year to the next. They make it easy and the results are amazing!”
About Foundation Flooring
Foundation Floors is a retailer of high quality flooring materials serving the vibrant South Florida market. In the highly competitive home improvement sector, the company's expansive showroom stands out by featuring top flooring brands, a knowledgeable and friendly staff, and pricing guarantees. Foundation Floors offers a comprehensive selection of products designed to meet diverse interior design needs. Their extensive inventory includes premium hardwood, sustainable bamboo, durable laminate, versatile vinyl, plush carpet, elegant tile, and luxurious natural stone flooring, making them a trusted partner for both residential and commercial renovation projects.
Challenge
When Foundation Floors first partnered with SmartSites, they had recently launched a brand new website but urgently needed it to start generating foot traffic and sales for their physical retail store. The local home services and flooring market was saturated, with nearly 500 direct competitors located within a tight 25 mile radius. To survive and thrive in this challenging environment, Foundation Floors sought to establish a prominent and authoritative online presence. They needed a strategic digital marketing approach that would help them push past the dense local competition, capture high intent search traffic, and establish their brand as a destination for flooring solutions in South Florida.
How we helped Foundation Flooring.
SmartSites strengthens authority for flooring retailers
SmartSites built organic visibility for Foundation Floors through strategic SEO.
- Flooring product how-to and guide content
- Flooring project planning and preparation articles
- Flooring brand and quality comparison content
- Showroom location and availability information
Foundation Flooring
Best flooring stores near me
Hardwood flooring near me
Illustrative preview. A representative example, not a live search result.
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114%
Increase in total site visitors
-
176%
Increase in organic search traffic
-
233%
Increase in referral traffic
SmartSites improves lead generation for flooring retailers
SmartSites helped Foundation Floors achieve measurable results in flooring retailer marketing.
- Flooring type and location-based keywords
- Showroom and top flooring brand emphasis
- Knowledgeable staff and customer service messaging
- Pricing guarantee messaging
Sample ad. A representative example, not a live ad from the campaign.
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156%
Decrease in CPC
-
114%
Increase in total site traffic
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Matthew Jorgensen
“Michael and his company do an excellent job handling my SEO and social media. I started using him the last 6 months of the year and my entire business grew by over 30% from one year to the next. They take all of the stress away from handling SEO and marketing as a small business owner. They make it easy and the results are amazing!”
