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G2Flooring Company Expands Social Reach by 54x
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54x
Content reach
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46x
Profile visits
About Floor Zone
Floor Zone provides premium quality flooring materials paired with expert installation at prices that both residential and commercial customers can afford. Founded in 2018, the company has quickly built nearly a decade of trusted expertise within the local home services and flooring sector. They are widely known for sourcing highly durable materials, executing quality installations, and offering personalized design consultations. Their commitment to transforming spaces with beautiful, long-lasting floors has made them a preferred contractor for complex commercial renovations and residential upgrades.
Challenge
Floor Zone was ready to significantly invest in digital marketing but needed expert, industry-specific guidance to see meaningful returns on their ad spend. Their primary objective was to attract and secure more lucrative commercial flooring projects. In a crowded local contractor market, generating highly qualified leads at an efficient cost was essential to sustaining their rapid growth. SmartSites developed a data-driven strategy tailored specifically to their needs and market dynamics, optimizing their online presence to capture high-intent searches from commercial property managers.
How we helped Floor Zone.
SmartSites Drives Reach Growth for Floor Zone
SmartSites optimized Floor Zone’s existing social media presence across Instagram, Facebook, and TikTok to grow brand awareness and increase customer engagement among homeowners.
- Content Strategy: Featured flooring transformations, service offerings, and helpful tips using static posts, carousels, and reels to maintain an engaging and informative feed.
- Targeted Engagement: Focused on reaching relevant homeowner audiences within the service area using custom and lookalike audiences to expand visibility and interest.
- Boosted Posts: Promoted top-performing content to strategic audiences to maximize reach and increase profile activity.
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54x
Content reach
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46x
Profile visits
Marketing that brings in more customers.
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