Floor Zone Marketing
Trusted Flooring and Installation Services from Floor Zone, a Raleigh-Based Leader
Floor Zone provides residential and commercial flooring solutions throughout Raleigh, NC. Known for quality materials and reliable installation, the brand offers hardwood, tile, carpet, vinyl, and countertops from trusted manufacturers like Shaw, Mohawk, and Daltile. Their trained technicians deliver flooring services backed by years of hands-on experience. With free estimates, design consultations, and a customer-first approach, Floor Zone combines dependable workmanship with affordable pricing. Through social media, the company continues to reach homeowners and business owners looking for long-lasting flooring solutions in Raleigh and surrounding areas.
The Challenge
Floor Zone wanted to expand its brand awareness and improve social media performance across Facebook, Instagram, TikTok, and YouTube. As a well-established flooring contractor in Raleigh, NC, their goal was to reach more residential and commercial clients through strategic content that showcased their expert installation services and wide selection of flooring materials.
The Plan
SmartSites developed a content-driven engagement strategy focused on growing reach and brand visibility. We used engagement hours to encourage audience interaction and applied Floor Zone’s boosting budget to target high-intent users in the Raleigh area. With consistent posting, branded visuals, and data-informed audience targeting, Floor Zone achieved significant increases in social reach, interactions, and page traffic across platforms.
