Pond Design & Construction Company Grows Site Traffic by 9x
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756%
Increase in total site traffic
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82%
Decrease in bounce rate
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36%
Increase in average page views per session
“SmartSites is the best. Their team is attentive, intelligent, and will put time into learning about your business.”
About Fitz's Fish Ponds
Since 2008, Fitzs Fish Ponds has been designing, building, and servicing ponds and water features with their expert landscaping crew. Their passion and deep knowledge of aquatic environments consistently leave their clients with exceeded expectations. Founded by Brian when he was just fifteen years old, this family oriented company started out small but has been growing steadily ever since. They are widely recognized in the landscaping and outdoor living industry for having great employees, being a full service company, and serving as a one stop shop for all outdoor water feature needs. Their impressive credentials include being named the 2014 Helix Pond Contractor of the Year, serving as a Helix Life Support Authorized Contractor, and winning the 2008 Young Entrepreneur Award.
Challenge
Fitzs Fish Ponds initially struggled with having two separate websites, each presenting its own unique set of issues that hindered their growth in the competitive landscaping market. Their primary brand website was difficult for potential customers to find organically, and the separate online shop failed to provide a seamless e-commerce customer experience. In an industry where visual portfolio presentation is critical, they needed a cohesive digital presence. SmartSites was tasked with finding an effective way to combine both sites into a single, powerful platform. The goal was to properly showcase their landscaping work, improve user navigation, and ultimately drive a significant increase in their online sales and lead generation.
How we helped Fitz's Fish Ponds.
SmartSites builds a playful website for a pond builder
A custom WordPress website and landing page for Fitz's Fish Ponds, a Green Brook, New Jersey company that designs, builds and services ponds, waterfalls and other water features.
- Design & UX: A fun, playful design in blue and orange uses storytelling to present water features and services.
- Platform & functionality: The fully customizable WordPress site lets the team update its own content and make changes whenever needed.
- Conversion flow: Service pages and Talk to an Expert calls to action guide homeowners from browsing water features to contacting the team.
SmartSites strengthens authority for pond and water feature installers
SmartSites built organic visibility for Fitz's Fish Ponds to capture homeowners planning outdoor water features.
- Pond design and koi care guide content
- Water feature installation and maintenance resources
- Pond cleaning, repair, and seasonal care guides
- Project gallery and before-and-after showcase pages
Fitz's Fish Ponds
Best pond builders near me
Koi pond contractors in nj
Illustrative preview. A representative example, not a live search result.
-
756%
Increase in total site traffic
-
82%
Decrease in bounce rate
-
36%
Increase in average page views per session
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your landscaping company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Brian Fitzsimmons
“SmartSites is the best. Their team is attentive, intelligent, and will put time into learning about your business. They are also very affordable, considering the amount of work they have done for us. I would recommend them to anyone looking to give their business more of an online presence.”
