Building Brand Awareness & Engagement for Fibernow During a Social Media Rebrand
Rebranding Fibernow and Supercharging Their Social Media Metrics
Fibernow is a high-speed internet provider focused on delivering reliable bulk fiber solutions. As the company evolved, they launched a full rebrand to better reflect their modern services and expand their presence across social platforms. With Facebook, LinkedIn, and Twitter as core channels, Fibernow partnered with SmartSites to enhance their visual identity and boost brand visibility. The goal was not only to refresh the look but also to drive higher engagement, reach, and follower growth through smart content strategy and active community interaction.
The Challenge
Fibernow set out to grow its digital presence across Facebook, LinkedIn, and Twitter while simultaneously undergoing a rebrand. The dual goal of increasing social media metrics and introducing a new visual identity required a strategy that could balance consistency, visibility, and engagement. Without cohesive branding in place, the challenge was to reintroduce the business with a polished look while making meaningful improvements in reach and interaction across all platforms.
The Plan
SmartSites began by designing a set of branded social media templates to ensure a consistent and recognizable look across all post types. This visual refresh helped establish Fibernow’s new identity online. To drive growth, we strategically boosted posts that showed strong potential for wider engagement and leveraged dedicated engagement hours to connect with followers, respond to interactions, and steadily grow each platform’s metrics. The strategy combined design, timing, and community management to maximize visibility.
