Century-Old Building Supply Company Grows Lead Volume by 17x
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1,567%
Increase in Leads
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490%
Increase in Conversion Rate
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86%
Improved Cost Per Lead
Ernest MaierAbout Ernest Maier
Ernest Maier specializes in concrete products, masonry, and construction supplies, serving as a reliable building material provider and contractor. Founded in 1926, the company brings over 10 decades of industry experience to the Home Services and Construction sector.
Challenge
Operating in the Home Services and Construction industry requires navigating fluctuating market demands and intense competition. SmartSites helped Ernest Maier attract more contractor and project inquiries by optimizing product-based campaigns and improving visibility for construction materials. Seasonal demand patterns, which are busiest from April to September, required a highly flexible campaign strategy. SmartSites engineered a customized approach to capture high-intent buyers during peak seasons while maintaining steady visibility year-round.
How we helped Ernest Maier.
SmartSites improves organic reach for masonry, concrete & building material suppliers
SmartSites helped Ernest Maier increase qualified traffic by refining category content and resolving technical issues.
- Updated metadata across concrete, masonry, hardscape, and building material product lines.
- Implemented audit fixes addressing indexation, crawlability, and layout problems.
- Improved product-category grouping and internal linking for clearer navigation.
- Delivered monthly SEO updates covering technical and content improvements.
Ernest Maier
Best building supply near me
Concrete block suppliers near me
Illustrative preview. A representative example, not a live search result.
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46%
Increase in site traffic
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51%
Increase in organic site traffic
SmartSites increases visibility for construction materials & building supply companies
SmartSites helped Ernest Maier attract more contractor and project inquiries by optimizing product-based campaigns and improving visibility for construction materials.
- Built segmented ad groups for concrete products, masonry, and construction supplies.
- Strengthened keyword targeting across building material and contractor terms.
- Enhanced ad messaging highlighting durability, availability, and trusted materials.
- Improved visibility among contractors, builders, and project managers.
Sample ad. A representative example, not a live ad from the campaign.
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86%
Improved Cost Per Lead
-
1,567%
Increase in Leads
-
490%
Increase in Conversion Rate
-
10%
Increase in CTR
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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