Roofing Contractor Quintuples Social Engagement
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355%
Increase in Content Interactions
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113%
Increase in Content Reach
About Equinox Roofing
Equinox Roofing is a trusted contractor providing residential and commercial roofing solutions to their local community. Operating in the Home Services Roofers industry, the company specializes in high-quality installations, thorough repairs, and consistently reliable customer service. Their team of skilled professionals utilizes premium materials and proven techniques to ensure every roof they work on is durable, weather-resistant, and built to last for decades.
Challenge
Equinox Roofing was ready to invest heavily in digital marketing but needed expert, strategic guidance to see meaningful financial returns. They faced stiff competition from established players such as other large roofing companies in the highly saturated San Francisco and San Jose area. Generating qualified leads at an efficient cost was essential to sustaining their business growth. Furthermore, industry-specific factors, such as strict California roofing codes and laws, added significant complexity to their messaging. SmartSites crafted a comprehensive, multi-channel plan to tackle each of these unique challenges head-on.
How we helped Equinox Roofing.
SmartSites Builds a Stronger Digital Presence for Equinox Roofing
SmartSites partnered with Equinox Roofing, a trusted residential and commercial roofing company, to strengthen its social media presence and showcase the quality of its work. By featuring real projects, testimonials, and behind-the-scenes reels, we helped Equinox Roofing connect with homeowners and business owners across multiple platforms.
- Project-Driven Content: Highlighted completed jobs, customer testimonials, and project reels to showcase craftsmanship, reliability, and service range.
- Active Community Engagement: Maintained consistent interaction with followers through replies, follows, and professional page management that supported brand credibility.
- Targeted Audience Reach: Expanded visibility by focusing campaigns on homeowners and business owners across Facebook, Instagram, LinkedIn, and X.
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113%
Increase in Content Reach
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355%
Increase in Content Interactions
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your roofing company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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