Custom Cabinetry Company Lifts Conversions by 21x
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21%
Increase in Content Interactions
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1,960%
Increase in conversions
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113%
Increase in Leads
“SmartSites was great to work with — professional, knowledgeable, and efficient. Highly recommend.”
About Demetra Cabinetry
Demetra Cabinetry is a locally owned custom cabinetry provider in the Home Services and Remodeling sector, proudly serving the Bay Area since 2006. Operating two showrooms and a manufacturing shop in San Jose, they design and build premium, European-inspired kitchen and bath cabinetry. Their American-made products are locally crafted, allowing for a fast 6-8 week turnaround and reliable technical support. They expertly blend the latest European design trends with the functional needs of American homes, offering both semi-custom and fully customized solutions that deliver high quality, smart design, and affordable luxury to their community.
Challenge
Operating in the highly competitive Bay Area Home Services and Remodeling market, Demetra Cabinetry needed a powerful digital strategy to capture local market share. SmartSites helped them attract significantly more homeowners by optimizing service-focused campaigns and improving search visibility for custom cabinet design. Their primary objective was to aggressively lower the cost per lead while driving more sales, phone calls, and securing top keyword rankings. Facing stiff competition and the added complexity of adhering to strict NKBA kitchen and bath guidelines, SmartSites conducted deep market research to deploy a highly targeted, compliant, and effective marketing campaign.
How we helped Demetra Cabinetry.
SmartSites Increases Project Requests for Custom Cabinetry & Home Renovation Brands
SmartSites helped Demetra Cabinetry improve performance by refining service and product-category pages.
- Updated metadata for kitchen, bath, and custom cabinetry collections.
- Improved content formatting across design and gallery pages.
- Strengthened internal linking between collections and services.
- Refined on-page copy to better support design-focused keywords.
Demetra Cabinetry
Best cabinet makers near me
Top rated cabinetry in San Jose
Illustrative preview. A representative example, not a live search result.
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1,960%
Increase in conversions
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1,600%
Increase in organic conversions
SmartSites boosts project inquiries for custom cabinetry & home renovation studios
SmartSites helped Demetra Cabinetry attract more homeowners by optimizing service-focused campaigns and improving visibility for custom cabinet design.
- Built ad groups for kitchen cabinets, bathroom vanities, modern designs, and installations.
- Strengthened keyword targeting across cabinetry, home remodeling, and custom design terms.
- Enhanced ad messaging emphasizing craftsmanship, style, and tailored solutions.
- Improved reach among homeowners planning kitchen or bath upgrades.
Sample ad. A representative example, not a live ad from the campaign.
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52%
Improved Cost Per Lead
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113%
Increase in Leads
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81%
Increase in Conversion Rate
SmartSites Strengthens Demetra Cabinetry’s Social Media Presence and Customer Engagement
SmartSites partnered with Demetra Cabinetry to optimize its social media strategy and highlight its craftsmanship in a way that resonates online. By curating visually engaging content and delivering helpful, design-focused tips, we transformed its platforms into a showcase of quality and expertise.
- Social Media Content Strategy: Featured product highlights, storage solutions, maintenance tips, and project showcases through reels, static posts, and carousels.
- Active Page Management: Boosted engagement by replying to comments, following relevant accounts, and maintaining consistent, professional interaction.
- Audience Targeting: Connected with homeowners, builders, and property owners across Instagram, Facebook, Pinterest, and TikTok through targeted campaigns.
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42%
Increase in Content Reach
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21%
Increase in Content Interactions
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125%
Increase in Link Clicks
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
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Sofia L.
“Seung-Woo at SmartSites was great to work with — professional, knowledgeable, and efficient. He made the process smooth and delivered excellent results. Highly recommend.”
