DFW Insulation Contractor Grows a One-Page Site Into 100+ Service and City Pages
About CoreLine Insulation
CoreLine Insulation is a locally owned insulation contractor serving homeowners, builders, and commercial property owners across the Dallas-Fort Worth metroplex. It installs spray foam, blown-in, batt, and roll insulation, removes old insulation, and installs radiant barriers and solar attic fans for residential and commercial properties. The company offers free attic inspections and estimates, and it is licensed, insured, and warranty-backed.
Challenge
Before the rebuild, CoreLine's website was a single page: About, Services, Benefits, and Gallery were sections of the homepage, so a search for spray foam or blown-in insulation in a given DFW city had no page of its own to land on. The company needed a site that could be found for each service across the metroplex, show its work, and turn visits into estimate requests and calls. SmartSites set out to design and build a WordPress website structured around services, service areas, and fast estimate requests.
How we helped CoreLine Insulation.
SmartSites builds a lead-ready website for insulation contractors
SmartSites designed and built a new WordPress website for CoreLine Insulation that turns a one-page site into more than 100 pages for services and service areas, with an estimate form beside the headline and a call button that stays on screen on phones.
- Structure & navigation: Built About Us, Services, Areas We Serve, and Resources menus, with nine service pages, from spray foam and blown-in insulation to insulation removal, radiant barriers, and solar attic fans, under a services hub.
- Local reach: Added an Areas We Serve section with 64 city pages across Dallas-Fort Worth, plus service-by-city pages for Plano, Allen, and McKinney.
- Lead paths: Put a Request An Estimate form beside the headline, a phone button and Book Now in the header, and a sticky Get a Free Quote and Call Us bar on mobile, backed by Google reviews and a filterable project gallery.
- Speed & content: Launched with 14 blog posts on DFW insulation topics; the site scores 85 for performance on desktop in Google Lighthouse, with 100 for best practices (measured Sep 2026).
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