Commercial Cleaning Provider Grows Conversions by 97%
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97%
Increase in organic conversions
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89%
Increase in conversions
About Cleantec
Cleantec is a commercial cleaning provider. Their focus on quality and customer satisfaction has driven consistent growth in an increasingly competitive market.
Challenge
SmartSites helped Cleantec increase inbound cleaning-service inquiries through strategic on-page improvements. They faced stiff competition from players such as other Janitorial/Maintenance Groups.
How we helped Cleantec.
SmartSites builds a quote-ready website for commercial cleaning companies
SmartSites designed and built Cleantec's WordPress website, organizing its cleaning services, the industries it serves, and its Upstate New York service areas into clear paths that end in a quote request.
- Structure: Built service pages for janitorial, office, deep, post-construction, commercial carpet, hard-surface floor, and window cleaning, facility maintenance, dormitory turnovers, and special projects, plus seven industry pages from healthcare to government facilities.
- Local reach: Added service-area pages for Syracuse, Albany, Rochester, Buffalo, Binghamton, Ithaca, and more, with service-by-city pages for Syracuse and Albany.
- Lead paths: Put Request A Quote in the header and hero, a tap-to-call number on every page, a quote form that starts with the facility type, and a Join Our Team path for recruiting.
- Trust & content: Carried over more than 100 news posts and added customer success stories, recognitions and certifications, a sustainability plan, FAQs, and a glossary.
SmartSites Boosts Service Requests for Commercial Cleaning Providers
SmartSites helped Cleantec increase inbound cleaning-service inquiries through strategic on-page improvements.
- Updated metadata across janitorial, facility, and specialty-cleaning pages.
- Enhanced content structure to better reflect commercial cleaning services.
- Strengthened internal linking to support service-area navigation.
- Refined service descriptions for improved search clarity.
Cleantec
Best janitorial companies
Top rated office cleaning
Illustrative preview. A representative example, not a live search result.
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89%
Increase in conversions
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97%
Increase in organic conversions
Marketing that brings in more customers.
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