Google
Clutch
G2NYC Cleaning Company Nearly Quintuples Organic Conversions
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387%
Increase in organic conversions
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41%
Increase in organic clicks
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33%
Increase in direction requests
“Thanks to their expertise and dedication, we have reached many new milestones in a relatively short period of time.”
About Cleaning Master
Cleaning Master is a New York City cleaning company that founder Parviz Shahidi started in 2012 and has since grown into a team of more than 100 trained, background-checked cleaners. From Manhattan and Brooklyn to Queens, Staten Island and Hudson County, NJ, the company handles the full range of residential work: recurring apartment and house cleanings, deep cleans, move-in and move-out turnovers, and resets for short- and long-term rentals.
On the commercial side, Cleaning Master keeps offices, hotels, medical facilities, gyms, retail stores and post-construction sites ready for business, with online booking that makes scheduling simple. The numbers show how well that formula works: more than 75,000 clients, over 300,000 completed jobs, 1,550+ five-star Google reviews, and roughly seven in ten first-time customers who come back as regulars.
Challenge
New York City's cleaning market is crowded, and Cleaning Master was competing with national booking platforms and hundreds of local companies for searches like cleaning services NYC. The company's borough and neighborhood pages were built on a thin shared template, several pages had title and meta problems that hurt click-through rates, and commercial services such as hotel and healthcare facility cleaning needed stronger content. The goal was more leads and more phone calls. SmartSites set out to rebuild the site's local content, fix technical issues, and grow conversions from organic search.
How we helped Cleaning Master.
SmartSites grows organic leads for residential & commercial cleaning companies
SmartSites helped Cleaning Master win more New York City cleaning searches and turn them into booking requests.
- Location Page Rewrites: Rewrote all five borough and location pages off a thin shared template.
- CTR Improvements: Rewrote titles and meta descriptions on pages with strong rankings but weak click-through.
- Commercial Content: Rewrote the healthcare and medical facilities page and strengthened hotel cleaning content and internal links.
- Technical Cleanup: Fixed URL slugs, heading errors, and sitemap registration, and confirmed new blog posts were indexed.
Cleaning Master
Best cleaning companies near me
Top rated cleaners in NYC
Illustrative preview. A representative example, not a live search result.
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387%
Increase in organic conversions
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41%
Increase in organic clicks
-
33%
Increase in direction requests
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16%
Increase in website visits from Google Business Profile
Marketing that brings in more customers.
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- Show you which competitors win the customers you want, and why.
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Alexander Ladighin
“Our company has been working with SmartSites for quite some time now, and they have been amazing. Thanks to their expertise and dedication, we have reached many new milestones in a relatively short period of time. A special thank you to our project manager, Emily Noble. She is extremely easy and pleasant to work with, and her advice and guidance are always relevant, insightful, and effective. We truly appreciate her support and highly recommend SmartSites to any business looking to grow and succeed online.”
