About Brazilian Lumber

Brazilian Lumber Premium Decking specializes in offering premium tropical and domestic hardwoods for various construction projects, including high-end decks, docks, and fences. Based in Los Angeles and operating in the Home Services Flooring industry, they provide A-grade woods like IPE and Cumaru, ensuring quality and sustainability. Their direct manufacture and import capabilities allow them to offer competitive prices and specialized products, including beams, pergolas, and composite decking.

Challenge

When Brazilian Lumber transitioned their PPC campaigns to SmartSites in 2023, they faced significant challenges within the Home Services Flooring sector regarding call quality and lead tracking. Their previous agency had failed to implement effective tracking mechanisms, obscuring insights into which ads and keywords were driving valuable customer interactions. This lack of clarity was costing them efficiency and effectiveness in their marketing efforts. SmartSites brought deep industry knowledge and a performance-first methodology to rectify these issues, implementing robust tracking and optimizing campaigns for high-quality lead generation.

How we helped Brazilian Lumber.

PPC

SmartSites increases product inquiries for premium lumber & decking suppliers

SmartSites helped Brazilian Lumber attract more contractor and homeowner inquiries by optimizing material-focused campaigns and improving visibility for specialty hardwoods.

  • Organized ad groups for Ipe, Cumaru, Garapa, and premium hardwoods.
  • Strengthened keyword targeting across decking, lumber, and wood material searches.
  • Enhanced ad messaging emphasizing durability, sustainability, and premium quality.
  • Improved outreach to contractors and DIY buyers.

Sample ad. A representative example, not a live ad from the campaign.

  • 92% Improved Cost Per Lead
  • 3,600% Increase in Leads
  • 1,700% Increase in Conversion Rate
These efforts helped Brazilian Lumber boost demand for its specialty wood products.

Marketing that brings in more customers.

We’ll find where your next customers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the customers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • G2 Leader, PPC Services, Fall 2026
  • The Manifest Top SEM Company
  • Clutch Top Programmatic Company 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Danielle Denman Samantha Baloun Ryan Brew

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