Hardwood Flooring Company Lifts Conversions by 36x
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3,550%
Increase in conversions
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443%
Increase in leads
-
76%
Increase in conversion rate
About Black Forest Hardwood Floors
Black Forest Hardwood Floors is a contractor in the Home Services and Flooring industry, specializing in the expert installation, meticulous sanding, refinishing, and ongoing maintenance of premium hardwood floors. Founded in 2001, the company brings over two decades of deep industry experience to every residential and commercial project. They are known for their innovative dust free refinishing process, which minimizes disruption for homeowners. Their credentials include NWFA certification and being a Wearmax Certified provider, underscoring their commitment to quality and craftsmanship.
Challenge
Operating in the highly competitive Home Services and Flooring market, Black Forest Hardwood Floors needed to attract more local homeowners by optimizing their service based digital campaigns and significantly improving search visibility for their specialized flooring installation and refinishing services. Their primary objectives included improving website performance, achieving better organic rankings for core flooring keywords, and generating a solid volume of high quality leads through PPC to supplement their business. Highly specific seasonal demand patterns, with their busiest months occurring during the summer, required a highly flexible and adaptive campaign strategy. SmartSites responded with a comprehensive, multi channel approach meticulously calibrated for maximum return on investment.
How we helped Black Forest Hardwood Floors.
SmartSites Increases Project Requests for Flooring Contractors with SEO
SmartSites helped Black Forest Hardwood Floors generate more service inquiries by improving SEO across installation and refinishing pages.
- Identified metadata gaps across flooring, installation, and refinishing service pages.
- Structured optimization requirements for residential and commercial flooring categories.
- Validated template compatibility for consistent SEO field usage.
- Mapped SEO components requiring service- and material-specific inputs.
Black Forest Hardwood Floors
Best floor refinishers near me
Top rated floor refinishing
Illustrative preview. A representative example, not a live search result.
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255%
Increase in site traffic
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3,550%
Increase in conversions
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210%
Increase in organic site traffic
SmartSites boosts project inquiries for hardwood flooring & home remodeling companies
SmartSites helped Black Forest Hardwood Floors attract more homeowners by optimizing service-based campaigns and improving visibility for flooring installation services.
- Built ad groups for hardwood installation, refinishing, repairs, and custom flooring.
- Strengthened keyword targeting across flooring, home renovation, and contractor terms.
- Enhanced ad messaging emphasizing craftsmanship, durability, and premium materials.
- Improved reach among homeowners upgrading their flooring.
Sample ad. A representative example, not a live ad from the campaign.
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72%
Improved cost per lead
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443%
Increase in leads
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76%
Increase in conversion rate
Marketing that brings in more customers.
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