Educational Cleaning Company Expands Site Traffic by 143%
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143%
Increase in organic site traffic
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91%
Increase in site traffic
About Bethany Associates
Bethany Associates is a commercial cleaning and maintenance firm specializing in serving educational institutions and large corporate facilities. With deep relationships in the facility management sector, they focus on delivering high cleaning standards tailored to the unique needs of schools and universities. Their highly trained staff utilizes advanced pressure washing techniques and eco-friendly cleaning solutions to maintain safe and pristine environments. By providing reliable and thorough maintenance services, they help institutions uphold their reputation and ensure the well-being of their students and staff.
Challenge
SmartSites helped Bethany Associates attract significantly more institutional service inquiries by comprehensively improving their root-level SEO structure. Their primary objective was to increase the volume of incoming contact forms and direct phone calls from facility managers. They faced stiff competition from established regional cleaning companies and relied on SmartSites to conduct deep competitive research to identify strategic opportunities. Seasonal demand patterns required a highly flexible campaign strategy, as commercial contracts remain relatively constant while the residential pressure washing season peaks heavily between April and June, and again from October to December.
How we helped Bethany Associates.
SmartSites Strengthens Lead Generation for Educational Cleaning & Maintenance Providers with SEO
SmartSites helped Bethany Associates attract more institutional service inquiries by improving root-level SEO structure.
- Identified missing metadata across service, industry, and resource pages.
- Created structured optimization requirements for facility-maintenance offerings.
- Reviewed template limitations affecting SEO rendering.
- Mapped SEO fields requiring business-specific inputs.
Bethany Associates
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Illustrative preview. A representative example, not a live search result.
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91%
Increase in site traffic
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143%
Increase in organic site traffic
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