Metal Building Provider Expands Site Traffic by 45x
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1,791%
Increase in conversions
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262%
Increase in Conversion Rate
-
55%
Increase in Leads
About Behrs Buildings
Behrs Buildings is a national provider operating within the home services and construction sector, specializing extensively in the custom design and expert installation of heavy duty garages, versatile carports, durable storage sheds, and complex metal structures. Their comprehensive product line includes complete building kits and fully custom structure solutions perfectly tailored to meet the specific needs of residential, agricultural, and commercial clients. Founded in 2019, the company has rapidly built seven years of deep industry expertise, providing detailed product and dealer pages to educate their customers and ensure the seamless delivery of high quality metal buildings nationwide.
Challenge
Operating in a highly competitive national construction market, Behrs Buildings needed a powerful digital marketing strategy to effectively reach property owners actively seeking durable metal structures. SmartSites helped Behrs Buildings attract significantly more highly qualified structure design inquiries by meticulously optimizing their specific product focused advertising campaigns and substantially improving their overall search visibility for custom metal building options. Their primary objective was to aggressively increase direct sales, completely fix their fractured digital presence, decisively beat out competitors, and significantly increase overall conversions from their site. They faced stiff competition from major players including Carport Central, a large competitor the client was focused on defeating. SmartSites built a highly customized, aggressive campaign to turn these obstacles into growth opportunities.
How we helped Behrs Buildings.
SmartSites Improves Search Visibility for Prefab Building Suppliers with SEO
SmartSites helped Behrs Buildings strengthen SEO performance by stabilizing critical site components and preparing for optimization.
- Identified site-wide issues preventing metadata from being read correctly.
- Coordinated technical corrections to restore stability.
- Structured SEO requirements for product and dealer pages.
- Mapped optimization components requiring business details for accurate deployment.
Nationwide
Best metal carport kits
Metal carport builders near me
Illustrative preview. A representative example, not a live search result.
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3,007%
Increase in site traffic
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1,791%
Increase in conversions
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4,388%
Increase in organic site traffic
SmartSites increases project inquiries for metal building & structure providers
SmartSites helped Behrs Buildings attract more structure-design inquiries by optimizing product-focused campaigns and improving visibility for metal building options.
- Built ad groups for garages, carports, sheds, and metal structures.
- Strengthened keyword targeting across building kits and custom structure terms.
- Enhanced ad messaging highlighting customization, durability, and nationwide delivery.
- Improved campaign structure to reach homeowners and business buyers.
Sample ad. A representative example, not a live ad from the campaign.
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35%
Improved Cost Per Lead
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55%
Increase in Leads
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262%
Increase in Conversion Rate
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Zach Pyers
“Zach and John have done a fantastic job helping my business with our website and marketing needs!!!”
Michele Pyers“SmartSites crew has done an incredible job with our advertising on the web for our online sale of carports, garages, steel structures. They have been knowledgeable, and very easy to work with. Our web position has improved greatly since bringing them on board.”
