Roofing & Exterior Remodeling Contractor Expands Lead Volume by 42x
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4,100%
Increase in Leads
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252%
Increase in Conversion Rate
-
57%
Improved Cost Per Lead
Avsten ConstructionAbout Avsten Construction
Avsten Construction is a family owned and operated local contractor in the Home Services and Construction industry. They specialize in highly efficient one day roofing installations, premium James Hardie siding, seamless gutters, and comprehensive commercial roofing repairs. They also provide expert assistance to homeowners navigating insurance claims for roof replacements. Founded in 2008, the company has built nearly two decades of deep expertise across all roofing products and exterior remodeling services. They are widely known for their local ownership, fast installation times, and their commitment to using high quality metal roofing and asphalt shingles proudly made in the USA.
Challenge
In the fiercely competitive Home Services and Construction market, Avsten Construction needed to attract more exterior remodeling inquiries by optimizing their service based digital campaigns and significantly improving visibility for their roofing and siding upgrades. Their primary objective was to launch aggressive PPC ads to capture more qualified leads specifically for roofing, siding, and general contractor requests. They faced stiff competition from numerous local general contractors and large regional roofing groups. Distinct seasonal demand patterns, with their busiest months running from March through October, required a highly flexible and heavily front loaded campaign strategy. SmartSites engineered a results oriented strategy designed to address each of these challenges directly.
How we helped Avsten Construction.
SmartSites boosts lead flow for roofing & exterior remodeling contractors
SmartSites helped Avsten Construction attract more exterior remodeling inquiries by optimizing service-based campaigns and improving visibility for roofing and siding upgrades.
- Built ad groups for roofing, siding, gutters, and exterior repair services.
- Strengthened keyword targeting across renovation and contractor terms.
- Enhanced ad messaging emphasizing durability, quality workmanship, and reliability.
- Improved visibility among homeowners planning exterior projects.
top rated roofing & siding Sample ad. A representative example, not a live ad from the campaign.
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57%
Improved Cost Per Lead
-
4,100%
Increase in Leads
-
252%
Increase in Conversion Rate
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