Sports Court Builder Nearly Triples Organic Clicks
-
190%
Increase in organic clicks
-
159%
Increase in direction requests
-
90%
Increase in organic impressions
“Fantastic to work with on our SEO. Always on top of everything, responds promptly, and goes above and beyond.”
About Armor Courts
Armor Courts is a privately owned sports court construction and surfacing contractor based in Boynton Beach, Florida. The company builds, resurfaces, repairs, and maintains tennis, pickleball, basketball, shuffleboard, clay, and multi-sport courts, and installs modular sports flooring and interlocking tile systems. With more than 15 years of combined industry experience, Armor Courts is an approved applicator for California Sport Surfaces and Plexipave and a member of the ASBA, USTA, and USA Pickleball. The team serves homeowners, HOAs, multi-family properties, municipalities, schools, and worship centers throughout South Florida and across the state.
Challenge
Court construction is a considered purchase, and Armor Courts' buyers range from individual homeowners planning a backyard court to HOA boards and municipal decision-makers comparing bids. With pickleball driving rapid demand growth, the company needed its website to rank for the construction and resurfacing searches that lead to estimate requests, and to reach buyers across Florida, not just nearby. The site had pages that diluted its focus and project pages that were not optimized for search. SmartSites set out to sharpen the site's structure, expand its content around every court type, and grow qualified organic visibility.
How we helped Armor Courts.
SmartSites expands organic reach for sports court construction & surfacing contractors
SmartSites helped Armor Courts attract more court construction and resurfacing prospects through a focused content and technical SEO program.
- Site Plan Cleanup: Removed and noindexed low-value pages and updated navigation so search engines focus on core services.
- Portfolio Optimization: Updated H1s, titles, and internal linking across portfolio project pages.
- Monthly Content: Published new content from an editorial calendar covering tennis, pickleball, and multi-sport courts.
- Ongoing Indexing & Link Health: Ran recurring indexing requests and backlink health checks.
Armor Courts
Best court resurfacing near me
Top court builders in Florida
Illustrative preview. A representative example, not a live search result.
-
190%
Increase in organic clicks
-
159%
Increase in direction requests
-
90%
Increase in organic impressions
-
56%
Increase in organic site traffic
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, customer needs, and competitive landscape.
- Uncover opportunities to attract more customers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
Gabrielle Vizzini
“Bailey at SmartSites has been fantastic to work with on our SEO. He is always on top of everything, responds promptly, and consistently goes above and beyond to help. His communication is excellent, and he’s incredibly helpful and proactive. We truly appreciate his support and highly recommend working with him!”
