Commercial Cleaning Franchise Grows Website Conversions by 142%
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142%
Increase in website conversions
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60%
Increase in organic conversions
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62%
Increase in website visits from Google Business Profile
“The value SmartSites delivers exceeds the cost of the service, and we highly recommend the entire SmartSites team.”
About Anago of Nashville
Anago of Nashville is a commercial cleaning and janitorial services franchise serving Nashville, Murfreesboro, Brentwood, Clarksville, Franklin, and surrounding Middle Tennessee communities. Its bonded and insured franchise owners provide customized cleaning programs for offices, healthcare and dental practices, financial institutions, industrial and manufacturing facilities, warehouses, restaurants, hotels, auto dealerships, worship spaces, government buildings, and veterinary offices. Services include general janitorial cleaning, carpet and concrete floor care, floor stripping and waxing, construction floor care, electrostatic and high-touch-point disinfection, day porter services, and one-time deep cleans. Anago offers flexible nightly, weekly, or one-time scheduling, green cleaning products with HEPA-filtered vacuums, a live work order system with on-site inspections, and 24/7 client service lines with a two-hour emergency response time.
Challenge
Anago of Nashville is an experienced marketer with clear goals: more leads and top rankings for specific commercial cleaning keywords. The website had accumulated duplicate and thin pages that wasted crawl budget, its service-area pages were poorly connected, and for the core search term commercial cleaning Nashville the site sat around position 20, well behind local competitors. Facility managers comparing janitorial companies also rely on Google Business Profiles, so both the Nashville and Clarksville profiles needed fresh photos and posts. With AI-driven search changing how people find cleaning companies, the site needed richer service content and structured data as well. SmartSites set out to clean up the site's structure, strengthen its local signals, and win the Nashville searches that turn into quote requests.
How we helped Anago of Nashville.
SmartSites builds local search rankings for commercial cleaning & janitorial franchises
SmartSites helped Anago of Nashville reach more facility managers searching for commercial cleaning and janitorial services in Middle Tennessee.
- Site Cleanup: Removed or redirected duplicate and thin pages to improve crawl efficiency without creating broken links.
- Internal Linking: Linked the Nashville homepage to 18 service-area pages such as Clarksville, Murfreesboro, Spring Hill, and Franklin, and added internal links to new Nashville blog posts.
- Service Content & Schema: Added richer service content and schema-focused optimization for AI search queries such as pricing.
- Google Business Profiles: Published fresh photos and posts on the Nashville and Clarksville profiles, with weekly service-highlight posts linking to service pages.
Anago of Nashville
Best commercial cleaners near me
Top office cleaners in Nashville
Illustrative preview. A representative example, not a live search result.
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142%
Increase in website conversions
-
60%
Increase in organic conversions
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53%
Increase in organic clicks
-
62%
Increase in website visits from Google Business Profile
Marketing that brings in more customers.
Attract more customers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
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- Define your growth goals, customer needs, and competitive landscape.
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- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Jamie Weber
“Our experience with SmartSites has been outstanding, and much of that success is due to Ryan and Darius. Darius manages our PPC campaigns and is the most professional and knowledgeable PPC specialist we’ve worked with. He is consistently dialed into our campaigns, takes ownership of results, and continually looks for ways to improve performance and generate more qualified leads that convert into business. Ryan leads our SEO, Google Business Profile, and AEO efforts. She has taken the time to truly learn our business, our culture, and our goals. She manages SEO for two websites and two Google Business Profiles, provides customized reporting, and does an excellent job coordinating resources across SmartSites to improve our online visibility and search performance. What makes this partnership especially valuable is how well Ryan and Darius work together. Their collaboration ensures our PPC, SEO, AEO, and Google Business Profile strategies are aligned, creating a stronger overall marketing program than we could achieve with separate vendors. Both are professional, responsive, proactive, and genuinely invested in our success. The value SmartSites delivers exceeds the cost of the service, and we highly recommend Ryan, Darius, and the entire SmartSites team to any business looking for a true long-term digital marketing partner.”
