Chimney & Roofing Contractor Nearly Triples PPC Leads
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817%
Increase in Conversion Rate
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191%
Increase in Leads
-
68%
Improved Cost Per Lead
“Professional, communicative, and patient. I'm happy to have them supporting our company.”
About American Chimney Gutter & Roofing
American Chimney Gutter & Roofing (American CGR) is a locally owned, full-service home exterior contractor based in Marietta, Georgia. Founded by owner Richard Hyde as a residential contracting company in 1995, the business has grown into a specialist in everything above the roofline: chimney repair, inspection, and sweeping; gutter repair and cleaning; and roof repair, replacement, and storm damage work. Hyde holds the title of Master Chimney Sweep, and the licensed and insured team serves homeowners across Cobb, Bartow, Cherokee, and Paulding counties with preventive maintenance packages, confirmation calls before every visit, and a No Mess Guarantee.
Challenge
American CGR is a family business, and its call volume had been steadily declining. A previous marketing agency had left the account with compliance issues that only came to light after onboarding, and the family had been through several disappointing agency relationships. The company needed its paid search budget to produce booked chimney, gutter, and roofing appointments again, not just clicks, in a crowded Northwest Georgia home services market where storm season and fireplace season drive sharp swings in demand. SmartSites set out to restructure the Google Ads account around high-intent service searches and turn more of the existing traffic into calls and quote requests.
How we helped American Chimney Gutter & Roofing.
SmartSites rebuilds lead generation for chimney, gutter & roofing contractors
SmartSites helped American CGR turn its Google Ads budget into a dependable source of booked service calls.
- Account Rebuild: Replaced the previous agency's campaigns with new non-branded, branded, and roofing search campaigns.
- Competitor Targeting: Ran a competitor campaign to reach homeowners comparing local chimney and roofing companies.
- Remarketing & Landing Pages: Added display remarketing and tested a new landing page for non-branded traffic.
- Local Services Ads: Kept Local Services Ads running alongside search to capture ready-to-book calls.
top rated chimney & gutter repair Sample ad. A representative example, not a live ad from the campaign.
-
817%
Increase in Conversion Rate
-
191%
Increase in Leads
-
68%
Improved Cost Per Lead
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your roofing company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Sarah Hyde
“James and the whole team have been great to work with! Professional, communicative, and patient. I'm happy to have them supporting our company.”
